Playout has taken a leading role in early IP deployments around the world. As master control technology providers work to transition customers, they are focused on providing platforms that can operate on premises, fully in the cloud or in hybrid set-ups.
Just over a year after publication of SMPTE’s 2110 suite of standards for handling professional media over managed IP networks, the TV industry’s focus has switched from how to transport the data to refining the technology supporting the standard.
Sales of most media technology companies are basically flat while their R&D and marketing costs continue to run high, forcing some to reexamine how they sell in a traditionally demanding and rapidly changing market. Above, a Vizrt virtual set demonstration this week at the NAB Show.
It’s splitting its advertising technology business into a separate division, Imagine Ad Tech, to be run by SVP-GM Sarah Foss, who previously was chief product officer of Imagine Advertising Solutions. The rest of Imagine will go into Imagine Playout and Networking Solutions, to be run by President Steve Reynolds, who previously was Imagine CTO.
With broadcasters around the world moving to IT-based operations, graphics vendors are offering products that manage efficiencies across a broad set of workflows so buyers can use graphics and branding more efficiently and quickly. (ChyronHego photo) Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of broadcast graphics vendors and products or here to download it as a PDF.
Everyone from smaller station groups to major playout centers are examining software- and cloud-based solutions as they look at consolidation, centralization and density of operations. But whether IP and virtualization can replace all SDI functionality today remains a “big question mark” for many broadcasters. Above, Grass Valley’s iTX channel control. Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of master control and playout vendors and products or here to download it as a PDF.