Imagine’s Graham Heap discusses the tech and a hope to shift from spots to audience-based buying and selling
COVID-19 has had numerous tectonic effects on broadcast technology vendors, from accelerating a move to IP- and cloud-based systems to making for much uncertainty and probable consolidations ahead.
TV salespeople have been working from home since March, but the technology necessary for the entire sales workflow to be cloud-based is still developing. Both WideOrbit and Imagine Communications are transitioning existing products to the cloud and developing new cloud-based software.
Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs, and vMVPDs, today announced an alliance with Innovar Media Solutions to accelerate the adoption of next-gen ad tech solutions by MVPD and broadcasters globally. The companies will tightly integrate Innovar’s ad automation solutions and consulting services to help Imagine customers migrate to platforms for inventory […]
The coronavirus pandemic has amped up the transition to cloud-based workflows as broadcasters have employed as many remote operations as possible. The next frontier: an acceleration of live production applications in the cloud. Above, an Amazon Web Services Outpost cloud server.
Next year should see broadcasters making advances in the continuing move to IP, greater use of cloud platforms and significant progress for two new wireless technologies: ATSC 3.0 and the various 5G services being rolled out by wireless carriers. Above, a Sony camcorder and prototype 5G transmitter were used to test camera backhauls over Verizon’s 5G network during a recent NBC NFL broadcast.
Larger networks and sports broadcasters are in the vanguard of IP routing, but local stations are following more slowly. Business needs are driving the pace of transition, and HD-SDI routers are far from disappearing. NBCUniversal Owned Television Stations’ new facility for WCAU-WWSI, its Philadelphia duopoly, uses Grass Valley control software and IPG (IP gateway) cards working with Cisco switches to bridge the HD-SDI and IP worlds.
Multiviewers are in the midst of a rapid evolutionary phase spurred by the proliferation of signals that need monitoring and the IP transition. As the need for control across multiviewer screens increases, the technology is also becoming more integrated with other pieces of equipment.
Among the many announcements from Imagine Communications coming out of IBC (Sept. 13-17, RAI Amsterdam) at its stand 1.D61 are: It has extended its longstanding relationship with ITV, which will deploy a new generation of Landmark Sales (Landmark II) to better manage linear airtime sales across its increasingly diverse advertising ecosystem. Imagine Communications has been selected […]
Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs and vMVPDs, today announced that core OTT monetization functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by Amazon Web Services (AWS). Based on proven broadcast and multiscreen distribution offerings that have been deployed globally, the cloud-based, cross-platform […]
Tech vendors and broadcasters led by Sinclair and Weigel are developing ways to offer high-resolution TV and targeted advertising by layering broadband content on top of the basic ATSC 3.0 over-the-air signals.
While most broadcasters and equipment vendors still view the annual NAB Show as an essential stop, attendance and exhibitors have declined the past few years. Show organizers are being proactive by tweaking the schedule of next year’s show in an effort to attract fresh traffic.
The top executives of Arista Networks, Imagine Communications, MediaKind and Belden describe a tough selling market as broadcasters try to maintain an eroding linear TV business while investing significant dollars in new digital platforms that are still largely unprofitable.
At NAB 2019, a year after a major corporate overhaul, the company unveiled a new maintenance program for customers with aging legacy equipment and announced a major customer win for its advertising software with Australian broadcaster Nine Network.
Playout has taken a leading role in early IP deployments around the world. As master control technology providers work to transition customers, they are focused on providing platforms that can operate on premises, fully in the cloud or in hybrid set-ups.
Just over a year after publication of SMPTE’s 2110 suite of standards for handling professional media over managed IP networks, the TV industry’s focus has switched from how to transport the data to refining the technology supporting the standard.
Dr. Glodina Connan-Lostanlen of Imagine Communications has won the first Outstanding Woman in Broadcast Award. The honor is presented by IABM, the international trade association for broadcast and media technology, in association with Rise, the advocate group for gender diversity in the sector. The award was presented at IABM’s Annual International Business Conference awards ceremony on […]
Imagine Communications | Stand 4.A01| www.imaginecommunications.com Imagine Communications is unveiling a range of business-driving enhancements to Versio Platform, the latest evolution of the company’s groundbreaking and industry-proven playout software solutions. Versio Platform offers a complete playout and media workflow solution from ingest, prep and playout to automation, graphics, master control and branding. The market’s first […]
Spanish commercial broadcaster Atresmedia, home of Antena 3 and other popular entertainment channels, has complemented its existing Imagine Communications Versio integrated playout installation by deploying a Versio-based disaster recovery playout center. The new backup facility maintains tight synchronization with the primary playout center to ensure instant and seamless failover should it be necessary. Facing growing demand […]
Sales of most media technology companies are basically flat while their R&D and marketing costs continue to run high, forcing some to reexamine how they sell in a traditionally demanding and rapidly changing market. Above, a Vizrt virtual set demonstration this week at the NAB Show.
It’s splitting its advertising technology business into a separate division, Imagine Ad Tech, to be run by SVP-GM Sarah Foss, who previously was chief product officer of Imagine Advertising Solutions. The rest of Imagine will go into Imagine Playout and Networking Solutions, to be run by President Steve Reynolds, who previously was Imagine CTO.
With broadcasters around the world moving to IT-based operations, graphics vendors are offering products that manage efficiencies across a broad set of workflows so buyers can use graphics and branding more efficiently and quickly. (ChyronHego photo) Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of broadcast graphics vendors and products or here to download it as a PDF.
Everyone from smaller station groups to major playout centers are examining software- and cloud-based solutions as they look at consolidation, centralization and density of operations. But whether IP and virtualization can replace all SDI functionality today remains a “big question mark” for many broadcasters. Above, Grass Valley’s iTX channel control. Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of master control and playout vendors and products or here to download it as a PDF.
Interoperability got a big boost in December 2017 with the publication of SMPTE’s 2110 suite of standards for handling professional media over managed IP networks. Equipment manufacturers and software developers are moving forward quickly to build ST 2110-compliant products. At April’s NAB Show, attendees are certain to see plenty of ST 2110 products introduced, and hear lots of discussions about how to migrate to IP and how best to work in hybrid SDI-IP environments in the meantime. Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of IP workflow vendors and products or here to download it as a PDF.
Advanced advertising capabilities that use the innovative and unique monetization opportunities of the new broadcast standard, ATSC 3.0, are key elements of this new service.
The Gores Group, owner of the media tech company, is committed to its strategy of leading the media’s transition to software-based IP production and distribution, say the newly named CEO Tom Cotney and man he replaced, Charlie Vogt, who will join Gores and look to expand Imagine’s “product set” through mergers and acquisitions.
Imagine Communications has installed a playout system at Alrai TV, a premium family entertainment satellite service based in Kuwait. The system integrates with existing islands of operations, provided by Imagine in the past, covering production, news and playout. Imagine has worked closely with Alrai since 2004. In the past 18 months, the two companies have […]
In more than four years at the helm, Vogt (left) was unable to convert his IP strategy into steady growth, according to industry sources. The Gores Group, which owns Imagine Communications, has hired former high tech exec Tom Cotney (right) to replace Vogt.
Sinclair is using public cloud-based playout to broadcast a three-hour block of children’s programming loaded across 51 stations. So far, so good, says CTO Del Parks. “It’s been pretty bulletproof.” And it also just may be the future for the whole industry.
The media and entertainment industry, which now ranks as the most disrupted in the world according to the Global Center for Business Transition, more fully embraced IP and virtualized technology at the annual international tech exhibition in Amsterdam this week. Imagine’s Charlie Vogt (above) says his company is investing “hundreds of millions” to keep pace.
Imagine Communications is using IBC 2017 to provide real-world proof points of how it is assisting several of its customers to move mission-critical live, playout, distribution and business operations to software-based, virtualized environments based on commercial off-the-shelf (COTS) equipment.
Television broadcasters may wish to leverage IP technology, but they cannot simply abandon their paid-for baseband infrastructures. Rather, most will look for ways to introduce islands of IP into their existing workflows with the help of IP gateways. Four early applications for IP in this type of hybrid environment have emerged. (Graphic: Imagine Communications)
At the Imagine Communications NAB Show press conference in Las Vegas, the company unveiled its Open Zenium initiative to further advance adoption of IP workflows and discussed how IP and the cloud can be used by broadcasters looking at how to deliver personalized, targeted content and ads in an ATSC 3.0 future.
Many agree master control and playout are headed to the cloud. But there is less agreement about the timing. While industry consolidation is spurring continued interest in centralizing master control and playout in the cloud, factors like looming UHD rollouts and satisfaction with channel-in-a-box and integrated playout solutions likely mean a mix of solutions will be deployed for some time. Be sure to look for Part I here. Click here to access TVNewsCheck’s NAB 2017 Resource Guide listing of master control and playout vendors and products or here to download it as a PDF.
The graphics systems broadcasters rely on daily to make news, sports and weather reports more appealing and informative have advanced quite far — so much so that quality has become a given. To differentiate themselves, vendors now are focusing on the finer points like tighter workflow integration. But that’s just one of the many trends broadcasters can expect in graphics systems on the exhibit floor at the 2017 NAB Show. (Ross Video photo) Click here to access TVNewsCheck’s NAB 2017 Resource Guide listing of broadcast graphics vendors and products, or here to download it as a PDF.
TVNewsCheck’s 2017 Women in Technology Leadership Award honoree spearheaded Imagine’s IP transition strategy while coaxing staffers and customers to embrace momentous change. Her mantra for company insiders: “It’s OK to fail. If you try to protect yourself and focus only on what you know, you’re not going to enjoy what’s coming.”