The top executives of Arista Networks, Imagine Communications, MediaKind and Belden describe a tough selling market as broadcasters try to maintain an eroding linear TV business while investing significant dollars in new digital platforms that are still largely unprofitable.
At NAB 2019, a year after a major corporate overhaul, the company unveiled a new maintenance program for customers with aging legacy equipment and announced a major customer win for its advertising software with Australian broadcaster Nine Network.
Playout has taken a leading role in early IP deployments around the world. As master control technology providers work to transition customers, they are focused on providing platforms that can operate on premises, fully in the cloud or in hybrid set-ups.
Just over a year after publication of SMPTE’s 2110 suite of standards for handling professional media over managed IP networks, the TV industry’s focus has switched from how to transport the data to refining the technology supporting the standard.
Sales of most media technology companies are basically flat while their R&D and marketing costs continue to run high, forcing some to reexamine how they sell in a traditionally demanding and rapidly changing market. Above, a Vizrt virtual set demonstration this week at the NAB Show.
It’s splitting its advertising technology business into a separate division, Imagine Ad Tech, to be run by SVP-GM Sarah Foss, who previously was chief product officer of Imagine Advertising Solutions. The rest of Imagine will go into Imagine Playout and Networking Solutions, to be run by President Steve Reynolds, who previously was Imagine CTO.