IBC: Imagine Communications Partners With Google Ad Manager To Boost Converged TV Advertising

Imagine Communications, a provider of ad tech solutions for TV broadcast, has formed a partnership with Google Ad Manager that it says “is set to transform converged TV advertising. This […]

IBC: Imagine Communications, Amagi Launch Direct Sales Tools For FAST

Amagi, provider of cloud-based SaaS technology for broadcast and connected TV, announced in a press release its partnership with Imagine Communications to unveil an innovative FAST monetization solution for direct […]

Imagine Communications Names Frank Deo CTO Of Ad Tech

Imagine Communications has appointed media industry executive Frank Deo to the position of chief technology officer of its ad tech business, the company announced in a press release. In this […]

IBC: Imagine Offering Integrated Ground-to-Cloud Signal Routing With Magellan Connect

Imagine Communications “completes a critical connection for cloud/ground hybrid workflows” with the introduction of Magellan Connect, a cloud-routing extension of its Magellan Control System. “A first-of-its-kind offering, Magellan Connect creates an end-to-end routing […]

Imagine Communications Appoints Kyle Luther VP, Americas Sales

Imagine Communications has named industry veteran Kyle Luther position of vice president, Americas sales. In his new role, Luther will be responsible for driving the sales strategy for Imagine’s portfolio of playout […]

Sky Italia Migrates To ST 2110 Video Infrastructure And JPEG XS Connectivity With Imagine

Sky Italia, Italy’s largest pay-TV operator, has migrated its Rome operations center to SMPTE ST 2110 video infrastructure with NMOS integration and JPEG XS compression based on Imagine Communications’ Selenio Network […]


Transitioning From Ground To Cloud For Playout

Cloud-based playout hasn’t fully arrived with the speed the broadcast industry initially predicted. That doesn’t mean that it will never get here.

TVN Webinar: Developing The Best Hybrid Cloud Strategies

Executives from Sinclair, Fox Television Stations, NBCUniversal Local, Bitcentral and Imagine Communications will discuss the sticky process of determining what stays on-premises and what functions should best move to the cloud in a TVNewsCheck Working Lunch Webinar on Aug. 10. Register here.


Multiviewers Cut Latency, Add Different Video Formats To Arsenal

Multiviewers continue on an evolutionary fast track for broadcasters, taking on multiple forms of video, becoming NDI capable and even adding browser-based options for more flexibility.


Fuller Halls, Strategic Partnerships Mark Resurgent NAB Show In Las Vegas

Noticeably heavier crowds filled a conference swinging back from the pandemic, while strategic partnerships between vendors signaled a new tack for the industry.

NAB Show: Experience The Future Of Video Processing With intoPIX & Imagine Communications

intoPIX and Imagine Communications will unveil the latest release of Imagine’s Selenio Network Processor (SNP) with support for TicoXS FPGA IP cores at NAB Show (April 16-19 at the Las Vegas Convention Center, intoPIX’s Booth C6335). […]

NAB Show: Imagine Transforms, Unifies On-Premises And Cloud Multi-Site Workflows

Imagine Communications says that multi-site playout systemization — across on-prem and cloud — “takes a giant step forward with the launch of its Aviator Orchestrator platform. Combining capabilities for managing […]

Imagine Streamlines TV Trading Workflow For U.S. Broadcasters With TIP Advances

With a longstanding commitment to industry standards and easy integrations across its technology portfolio, Imagine Communications continues to streamline automated advertising transactions for local TV broadcasters via flexible, open ad tech architectures […]

NAB Show: Imagine Launches HD/UHD Master Control In Selenio Network Processor

Imagine Communications is adding features to its Selenio Network Processor (SNP) processing device in both IP and SDI workflows. At the 2023 NAB Show (April 16-19, Las Vegas Convention Center, Booth […]

Antenna Entertainment Migrates To Imagine Communications’ Cloud Managed Services

When major media organization Antenna Group, based in the Netherlands, acquired Sony Pictures Television’s network portfolio in Central and Eastern Europe (CEE), it gained 22 pay TV channels, two streaming services and […]

NAB Show: Imagine Partners With Vizrt For Cloud Production & Playout

As part of its commitment to providing media companies with practical migration paths to the cloud, Imagine Communications today announces its partnership with Vizrt — integrating its Viz Vectar Plus cloud […]

NAB Show: Imagine To Feature Practical Innovation, Evolutionary Migration Strategies, Industry Partnerships

Imagine Communications is celebrating the 2023 NAB Show Centennial (April 16-19, Las Vegas Convention Center), with a new location in the West Hall )Booth W2775) and demonstrations of its latest […]


Live Production In The Cloud Is ’23 Goal

Executives from Sinclair, Fox Television Stations, the Corporation for Public Broadcasting, TAG Video Systems and Imagine Communications told a TVNewsCheck webinar last week that live production at volume in the public cloud may finally come to pass next year, noting the growing adoption of enabling technologies like low-latency JPEG-XS compression.

Imagine Completes AWS Foundational Technical Review For Aviator Platform

Imagine Communications, a provider of software-based architectures and cloud solutions, says it has successfully completed the Amazon Web Services (AWS) Foundational Technical Review (FTR) for its Aviator Make TV cloud playout solution. […]

IBC: Imagine Delivers Aviator Plan And Monetize For Ad-Supported Linear And CTV

Imagine Communications announced what it calls “a major milestone” in the continuing rollout of its award-winning Imagine Aviator with delivery of the platform’s integrated Plan TV and Monetize TV solutions. […]

IBC 2022: Imagine Aviator Launches Channel Graphics Offering With Singular.live Partnership

Imagine Communications today announced in a statement its partnership with Singular.live, the web-based graphics platform, as part of the newly launched Essentials channel origination option for its Aviator Make TV […]

IBC 2022: Imagine Unveils New Features To SNP And Magellan Control

Imagine will showcase significant new functionalities in its industry-acclaimed processing and control platforms at IBC2022 (9-12 September, RAI Amsterdam, stand 2.B49), according to a company statement. Coupled with the Magellan™ […]

IBC: Imagine Aviator Streamlines Premium-Quality Linear Services With Essentials Channel Offering

Imagine Communications is adding new functionality to its Imagine Aviator platform with the launch of the Essentials channel origination option for its Make TV cloud playout solution. Designed for channels […]

Imagine Aviator Streamlines Premium-Quality Linear Services With Essentials Channel Offering

Imagine Communications is adding new functionality to its Imagine Aviator platform with the launch of the Essentials channel origination option for its Make TV cloud playout solution. Designed for channels […]

Imagine Communications Names Diana Horowitz VP, Strategic Sales, Ad Tech

Imagine Communications has appointed media industry executive Diana Horowitz to the newly created position of vice president, strategic sales, advertising technology. Based in New York City, Horowitz will drive the […]

Imagine Communications And Lutech SpA to Roll Out Rai Way ‘IP Matrix’ Project

Following a public tender, Rai Way, a leading Italian network infrastructure and services operator, selected Lutech SpA and its technology provider, Imagine Communications, to support the rollout of its new IP […]

Imagine Communications And Lutech SpA To Roll Out Rai Way ‘IP Matrix’ Project

Following a public tender, Rai Way, an Italian network infrastructure and services operator, selected Lutech SpA and its technology provider, Imagine Communications, to support the rollout of its new IP video […]


Broadcasters Weigh New Playout Options

TV stations and groups are increasingly turning to the cloud for playout solutions, and vendors are meeting them there with SaaS options. Above: Imagine’s Aviator control interface. The cloud-based system is designed to support both linear and OTT playout.


A Smaller NAB Show, But More Energized

Attendance may have been almost halved by the pandemic, but tech vendors felt the more intimate environment allowed them to conduct business on a more productive level. On the show floor, the continued shift of broadcast workflows to the public cloud dominated many discussions, while others focused on NextGen TV’s pressing need to monetize.


Scale Dictates Broadcasters’ IP Transition

Station groups lag behind larger networks in investing in new IP routing systems despite interoperability hurdles being overcome and IP gear prices falling. But the new infrastructure may end up being more horsepower than they need. Above, a control room at NBCUniversal’s Boston Media Center in Needham, Mass. The facility handles four businesses in the market — WBTS (NBC), WNEU (Telemundo), New England Cable News and NBC Sports Boston — on one common IP-based technology platform.

Imagine Communications Launches Intuitive, Flexible Automation UI

As demand for remote operations continues to increase across the industry, Imagine Communications has enhanced its widely deployed ADC playout automation, enabling media companies to access and control their broadcast […]

Imagine Communications Introduces Nexio NewsCraft

Drawing on a heritage of more than 20 years in newsroom production, Imagine Communications is introducing what it calls “a powerful new approach to content access, management and multiplatform delivery” […]

Imagine Introduces Economical, High-Availability Storage

Imagine Communications has further developed its industry-leading storage portfolio with the addition of Versio IOX Express NAS, providing broadcast and production facilities “with a high-availability shared storage solution that enables on-air […]


New Facilities Insider | Disney’s Digital Center 3 Centralizes Hardware, Allows Control From Anywhere

A first look at Disney’s new Digital Center 3 (DC3) in The Woodlands, Texas, a massive, 187,000-square-foot plant consolidating playout, transmission and media operations. (Sam Exley photo)

Imagine Communications Unveils Enhancements To SNP, Magellan SDNO

In support of evolving customer requirements, Imagine Communications has added a range of new functionality to its globally deployed Selenio Network Processor (SNP) platform and Magellan SDNO  Control System. These new software feature releases […]


TVN Tech | Pandemic Puts New Priority On IP Routing

Remotely working broadcasters are increasingly seeing the advantages of IP routing systems to easily control equipment and monitor feeds. Those who adopted IP routers prior to the pandemic were “well ahead of the game,” says one vendor. Above, the BBC’s SMPTE 2110 facility in Cardiff, Wales.

Tech In Place To Support Addressable Advertising With NextGen TV, But More Is Needed

Imagine’s Graham Heap discusses the tech and a hope to shift from spots to audience-based buying and selling


TVN Tech | Tech Vendors Face Uncharted Waters

COVID-19 has had numerous tectonic effects on broadcast technology vendors, from accelerating a move to IP- and cloud-based systems to making for much uncertainty and probable consolidations ahead.


TVN Tech | Cloud-Based Sales Workflows Still Evolving

TV salespeople have been working from home since March, but the technology necessary for the entire sales workflow to be cloud-based is still developing. Both WideOrbit and Imagine Communications are transitioning existing products to the cloud and developing new cloud-based software.

Texas A&M Moves To IP Infrastructure With Cisco