Ross White Upped To KOAA Colorado Springs GM

E.W. Scripps has promoted Ross White to vice president and general manager of KOAA, its NBC affiliate in Colorado Springs, effective immediately. He succeeds Evan Pappas, who became GM of Scripps’ WFTX Fort Myers, Fla., in March. White has been KOAA’s director of sales since 2016.

“Ross has a wealth of experience in the local media industry and is a proven leader who has led his sales team to great success,” said Brian Lawlor, president of Local Media. “His knowledge of the news business, the market and the station, along with his commitment to the community, make him the ideal candidate to be the next leader in Colorado Springs for Scripps.”

Prior to joining KOAA, White was general sales manager at WMC Memphis. He began his career at KVII in Amarillo, Texas, as a news photographer, then creative services director. He later moved to the sales department at KVII as an account executive and was promoted into several sales leadership positions, including director of sales.

White obtained his Bachelor of Science in mass communication and broadcast media from West Texas A&M University in Canyon, Texas.