MULTICASTING 2019, PART I

The Diginet World Is Having A Moment

Broadcasters including Scripps, Tegna, CBS, Sinclair, Ion and Gray have been laying bigger bets in the multicasting business, acquiring some of the more popular diginets and partnering to develop new ones in a market showing signs of further expansion. CBS’s new diginet DABL, for instance, is bringing back the classic lifestyle programming of Martha Stewart and others in the fall.

DOJ Settles With Five TV Companies

The agreement with CBS, Cox, Scripps, Fox and Tegna requires them to “terminate and refrain from sharing revenue pacing information and other competitively sensitive information.”

DMA 73: TUCSON, AZ

Kara McNeely Named GM of KGUN-KWBA Tucson

Kara McNeely moves from VP of brand strategy at KABC Los Angeles to run the Scripps ABC-CW duopoly in Tucson, Ariz., succeeding Leon Clark.

DMA 29: SAN DIEGO

Leon Clark New VP-GM Of KGTV San Diego

Scripps moves him from KGUN-KWBA Tucson, Ariz., to lead its ABC affiliate in San Diego beginning next month.

Scripps Buying Digital Audio Firm For $150M

It’s purchasing Triton Digital, which serves the growing digital audio marketplace through a software-as-a-service business-to-business revenue model. Triton powers or measures streaming music and podcasting for many of the biggest names in audio.

Sale Could Result In Ad Boon For Scripps

Whether its Viacom or Discovery that buys Scripps, the resulting media giant would be far better positioned to offer advertisers a compelling audience mix, more high quality programming under one roof, and advanced ad-targeting products, according to The Wall Street Journal. A Discovery-Scripps tie-up would create a must-buy network group for advertisers interested in targeting women. A Viacom deal could inject some of its ad-targeting prowess into Scripps’ business and offer advertisers programming reaching a broad range of demographics. WSJ subscribers can read the full story here.

Viacom Willing To Pay All Cash For Scripps

Viacom Inc. has informed Scripps Networks Interactive it is willing to pay all cash to acquire the U.S. TV network operator, sources familiar with the matter said on Tuesday. The move by Viacom, which had $12.17 billion in debt as of March 31, could potentially mean that the $14.3 billion media company would lose its investment-grade status to buy the $10.6 billion Scripps.

DMA 17

Dean Littleton Named KMGH Denver GM

E.W. Scripps chooses the former GM of WATE Knoxville, Tenn., to head its ABC affiliate in Colorado.

DMA 71: TUCSON, AZ

Leon Clark Made Permanent KGUN-KWBA GM

The head of Scripps’ radio properties in Tucson now is in charge of its ABC-CW duopoly there.

 

DMA 33: KANSAS CITY

KSHB Journo Suing For Discrimination

Reporter Lisa Benson alleges in a lawsuit that she has been discriminated against by the Scripps Kansas City NBC affiliate because of her race.