NBCU provided advertising data from the Olympics and Super Bowl and Nielsen integrated broadband-only homes into a local universe sample in a month that marked a turning point in the fraught universe of TV metrics. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
TVN FOCUS ON BUSINESS Premium
February Ushers In Big Changes To TV Measurement World
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