Zero Density Hires Sergio Amuchastegui As Regional Sales Manager For Latin America

Sergio Amuchastegui

Real-time graphics technology provider Zero Density has added Sergio Amuchastegui as regional sales manager for Latin America and the Caribbean. He will oversee Zero Density’s continued growth in the region as virtual sets, AR and XR applications become more popular with major LATAM broadcasters.

“Today, broadcasters don’t just need to bring viewers accurate, up-to-date information. They also need that information to stand out,” says Ulaş Kaçmaz, Zero Density VP of sales and marketing. “With Sergio at the helm, we’re confident we can bring more cutting-edge storytelling tools to broadcasters across Latin America, helping them take their production to another level. Whether it’s for a virtual studio, augmented reality project, LED production or a hybrid setup, our photoreal graphics technology will enable anyone to tell more engaging stories than ever before.”

An industry vet with more than 25 years of experience, Amuchastegui is an expert in real-time graphics workflows. Starting as a post-production operator at Mexican broadcaster Televisa, he managed the design, creation and execution of on-air graphics, among other responsibilities. Next, he progressed into senior sales management roles within companies including Brainstorm Multimedia, Chyron and ATOMOS, where he drove strategic accounts in LATAM.

As regional sales manager for Latin America and the Caribbean at Zero Density, Amuchastegui is tasked with expanding the company’s presence in the region. He will also be responsible for supporting Zero Density’s regional partner network in LATAM.