Latin Culture Is Key At TelevisaUnivision Upfront
Among the headlines were Shakira announcing that her song Punteria will be the official song of TelevisaUnivison’s coverage of the 2024 Copa America soccer tournament. Univision also announced the creation of “Sistema Uforia,” offering advertisers a way to take advantage of all of Univison’s Latin music assets and new festivals tied to some of its award shows.
This article was originally posted on nexttv.com
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