Social content creators from TikTok, Instagram and YouTube share how they bypassed TV’s gatekeepers and found enormous, loyal audiences thanks to compelling content, a strong narrative voice and exceptional production values (achieved with a skeleton crew) in this video from TVNewsCheck’s Programming Everywhere conference. Click here to register as a TVN subscriber and get access to all videos from this exclusive event.
PROGRAMMING EVERYWHERE 2024
TVN Video: How Social Media Stars Grow Niches Into Audiences
While TV programmers struggle with connecting to younger viewers, successful social media content creators have veered past them to forge their own rapidly growing audiences.
Four of them — Jules Broste of Traveling Jules, Jacklyn Dallas of NothingButTech, Sean Sotaridona of Sean Does Magic and Quinn Nelson of Snazzy Labs — share the stories of how they parlayed their niche interests and videographic savoir faire into successful media careers in this exclusive video from TVNewsCheck’s Programming Everywhere conference.
TVNewsCheck Editor Michael Depp moderates the discussion.
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