![](https://tvnewscheck.com/wp-content/uploads/2024/05/Morse_Matt_KRON_2024.jpg)
Nexstar Media Group’s CW affiliate KRON San Francisco has hired Matt Morse as its new local sales manager. He will oversee all local sales efforts for broadcast and digital, including all KRON platforms, kron4.com, and its 24/7 live news streaming app KRONon.
Morse brings two decades of sales management experience, including his most recent role as sales manager for Hearst Television in Kansas.
Before his tenure at Hearst Television, Morse served 10 years in various leadership roles, including general manager, general sales manager and local sales manager at KMPH-KFRE Fresno, Calif.
Morse will report to Michelle Woods, director of sales, who said: “I am thrilled to welcome Matt Morse to our team as our new sales manager. With his proven track record of driving success and fostering strong client relationships, I am confident that Matt will play a pivotal role in driving our business forward while providing exceptional value to our clients. His leadership and expertise will be instrumental as we continue to grow and expand our reach in the market.”
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