TV Networks Embrace Their Aging Audience With A New Mantra: Age Doesn’t Matter
![](https://tvnewscheck.com/wp-content/uploads/2019/08/senior_man_watching_tv-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2019/08/senior_man_watching_tv-400x225.jpg)
With viewers in their 60s, networks aren’t pretending to have youth appeal; they’re touting the virtues of older audiences.
This article was originally posted on wsj.com
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