‘AI Overview’ Ads Projected To Generate $1.7B For Google Next Year, $17B By 2027
![](https://tvnewscheck.com/wp-content/uploads/2024/06/AI_Overviews_Google-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2024/06/AI_Overviews_Google-400x225.jpg)
Days after WPP’s GroupM unit released estimates that more than two-thirds of advertising buys are now “AI-enabled,” a Wall Street equities researcher following the sector has updated calculations for AI-related ad spending to include Google’s “AI Overview” search ads, which leverage Google’s Gemini chatbot technology to enhance search queries and results.
This article was originally posted on mediapost.com
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