Sinclair Names Waterman GM Of WUCW

Sinclair Broadcast Group has been named Philip Waterman general manager of CW affiliate WUCW Minneapolis/St. Paul (DMA 15).

Steve Marks, VP-COO of Sinclair’s television group, said: “Phil is a seasoned broadcaster with experience managing CW stations. His history of success and creativity are sure to take the station to a higher level.”

Waterman was most recently VP-GM of Tribune Television New Orleans which includes WGNO (ABC) and WNOL (CW). He was previously group VP of Communications Corporation of America/White Knight Broadcasting, overseeing up to 11 stations and was GM of four stations in the group.

He was also vice chairman of television for the Louisiana Association of Broadcasters. Prior to entering station management, Waterman was director of sales of two Clear Channel TV stations in Jacksonville, Fla.; local sales manager for Fox O&Os in Chicago and Washington; and manager of national spot sales for CBS Television Stations in Chicago and Boston.

He worked as an account executive for CBS National Spot in Dallas and New York, and sold locally in Dallas and Roswell, N.M. Waterman was also president of two companies that he created, AdMax Inc., an unwired television network, and the Cogan Co., a television sales and marketing consulting firm.