With Yollar.com, the broadcaster is offering consumers alerts, deals and discount offers from local businesses. Belo's stations share in the revenue collected from the sale of vouchers as part of the partnership with advertisers.
Belo Launches Group Buying Program
Belo Corp. announced today that it has launched Yollar.com, a new Web-based group buying discount program. Yollar.com offers alerts, deals and discount offers from local businesses to consumers who sign up for the service.
“In such a highly competitive space, Yollar.com brings a best in class group buying solution to our advertisers along with superior customer service from our local sales forces,” said Joe Weir, Belo’s general manager/interactive. “We can deliver a powerful partnership with our trusted local television stations, websites, mobile platforms and social media outlets.”
Consumers can view deals and sign up for alerts directly at Yollar.com, through links on the stations’ Web sites, or through dedicated Yollar Facebook pages. Yollar.com generates revenue by promoting offers from local advertisers. Belo stations share in the revenue collected from the sale of vouchers as part of the partnership with advertisers.
Belo said it looks to launch the Yollar.com program by the end of the month in Portland, Ore.; Charlotte, N.C.; Hampton-Norfolk, Va.; and Boise, Idaho. The program has already debuted in Dallas-Fort Worth, St. Louis, San Antonio and New Orleans. Yollar.com will be introduced in remaining Belo television markets by January 2011.
Comments (2)
John McElfresh says:
November 11, 2010 at 4:08 pm
Headline should have been, “Belo does it for “A Dollar A Yollar”
Susan Wenz says:
November 11, 2010 at 4:20 pm
And sometimes they do it for less than that!
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