WorldNow Snags New SVP To Run Local Sales

WorldNow has hired Elizabeth Firalio to run their local sales, the company announced today.

As SVP, local sales, Firalio will manage regional sales directors, sales service managers and the local ad sales creative producers. In addition, she will be charged with meeting the revenue goals for WorldNow and its 170 partner stations.

Firalio has a long history in the TV sales, most recently as the local sales manager for Comcast Spotlight in Indianapolis. Prior to Comcast, she spent five years with NBC Universal TV station sales and 15 years at Paramount Pictures Domestic Television. In addition, Firalio also worked at WTHR Indianapolis and WNCN Raleigh, N.C.

“Elizabeth brings a fantastic mix of traditional television and Web experience with proven sales strategies and executed revenue goals,” said Bob Mischel, COO/CFO for WorldNow. “We are honored to have her head up our local sales team and know that her passion, dedication and dynamic leadership will help our sales team reach new revenue heights.”