DEI To Rep Hasbro Studios Programming

Discovery Enterprises International (DEI) has signed a one-year deal with Hasbro Studios to represent its programming to the non-theatrical market.  Starting yesterday, May 9, DEI will introduce Hasbro’s signature entertaining, enlightening and educational kids and family content to global airlines attending the APEX TV Market in Madrid, Spain.

Among the programs included in this deal:

• My Little Pony: Friendship is Magic
• Pound Puppies
• The Adventures of Chuck and Friends
• Transformers Prime
• G.I. Joe Renegades

“This agreement extends the existing partnership between Hasbro and Discovery while providing our programming with access to premier non-theatrical outlets around the world,” Hasbro Studios President Stephen Davis said.