Harris Corp. has struck a deal with Rentrak that aims to make Harris's software solutions for advertisers more robust. Broadcasters and their advertiser clients will be able to access Rentrak's rating data in Harris's products.
Rentrak, Harris Integrate Products
Rentrak, the multi-screen measurement service, has announced an agreement with Harris Corp. to integrate Rentrak’s StationView Essentials TV ratings data into a broad range of Harris media software solutions.
Rentrak’s data will be integrated into Harris’ OSi-AdConnections broadcast sales software as well as Enterprise Agency Suite and RepLine advertising software solutions to help mutual clients. They include local TV stations, ad agencies and national sales rep firms.
“The integration of Rentrak’s TV viewing information with Harris media software will help drive significant additional value for our shared clients on both the sell and buy sides of the transaction, and will further integrate Rentrak data into the DNA of local broadcasters and the agencies and advertisers they serve,” said Steve Walsh, Rentrak’s SVP of local TV sales.
“Harris is the only company in the industry with an existing footprint across all key areas of the supply chain,” said Harris Morris, president, Harris Broadcast Communications. “This means we have the unique ability to move Rentrak ratings data into each of our media software products to service the entire supply chain. As a result, Rentrak can better develop new revenue streams with TV stations, ad agencies and rep firms as they make their ratings data services available through our software.”
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