Rentrak Corp. released its Stickiness Index and Social Media Index for the week ending June 10 and Univision has three of the top 10 broadcast programs, while the NBA Playoffs is a strong performer in the cable universe.
Strong Engagement From Hispanic TV, Sports
Rentrak Corp. today released both the Stickiness Index and Social Media Index for the week ending June 10, 2012.
The Stickiness Index lists the top 20 primetime programs based on level of viewer engagement as determined by how much the average percentage viewed of the program varies from an average of all programs of the same duration during Monday-Saturday primetime (8-11 p.m.) and Sunday primetime (7-11 p.m.). The Social Media Index combines Rentrak’s TV Essentials system with Bluefin Labs’ social response analytics to show how television programming triggers reactions through social media which can affect audience visibility and engagement.
Programs with the most engaged viewers will have a higher Stickiness Index rating number, indicating that more of the audience is tuned-in for the duration of the program. Similarly, programs that generate the most social media comments will have a higher Social Media Index rating.
The Social Media Index covers a range from 0 to many thousands; its value indicates the amount of social media “chatter” that a given TV show is generating among all the shows that were discussed via social media.
An index of 100 means that the show is generating an average amount of discussion, and because the amount of social media discussion varies widely, the Social Media Index ranking numbers can go up to many thousands.
|
Week of June 4-10, Broadcast BRAND CONNECTIONS |
|
Index |
Rating |
Series |
Network |
Stickiness |
Social Media |
|
1 |
66 |
La que no podía amar |
UNIV-B |
124 |
N/A |
|
2 |
2 |
NCIS |
CBS |
118 |
33 |
|
3 |
29 |
Blue Bloods |
CBS |
117 |
44 |
|
4 |
67 |
Abismo de pasión |
UNIV-B |
117 |
N/A |
|
5 |
7 |
NCIS: Los Angeles |
CBS |
116 |
70 |
|
6 |
62 |
Pequeños gigantes 2 |
UNIV-B |
113 |
N/A |
|
7 |
16 |
The Mentalist |
CBS |
112 |
46 |
|
8 |
1 |
60 Minutes |
CBS |
111 |
167 |
|
9 |
13 |
The Bachelorette 8 |
ABC |
109 |
9,986 |
|
10 |
11 |
Person of Interest |
CBS |
109 |
75 |
|
11 |
35 |
CSI: NY |
CBS |
108 |
108 |
|
12 |
27 |
CSI: Crime Scene Investigation |
CBS |
107 |
130 |
|
13 |
5 |
America’s Funniest Home Videos |
ABC |
106 |
106 |
|
14 |
8 |
America’s Got Talent |
NBC |
106 |
3,022 |
|
15 |
31 |
Shark Tank |
ABC |
105 |
333 |
|
16 |
19 |
Criminal Minds |
CBS |
104 |
145 |
|
17 |
43 |
Saving Hope |
NBC |
104 |
1,159 |
|
18 |
65 |
Law & Order: Special Victims Unit |
MyNet |
104 |
N/A |
|
19 |
64 |
Sal y pimienta |
UNIV-B |
103 |
N/A |
|
20 |
10 |
Dateline NBC |
NBC |
102 |
245 |
|
Week of June 4-10, Cable |
|
Index |
Rating |
Series |
Network |
Stickiness |
Social Media Index |
|
1 |
8 |
Longmire |
A&E |
134 |
261 |
|
2 |
112 |
Mad Men |
AMC |
129 |
5,895 |
|
3 |
2 |
2012 NBA Playoffs – Miami Heat vs. Boston Celtics |
ESPN |
125 |
394,944 |
|
4 |
6 |
Bucket & Skinner’s Epic Adventures |
NICK |
120 |
256 |
|
5 |
3 |
2012 NBA Playoffs – Oklahoma City Thunder vs. San Antonio Spurs |
TNT |
120 |
188,225 |
|
6 |
1 |
2012 NBA Playoffs – Miami Heat vs. Boston Celtics |
ESPN |
120 |
426,540 |
|
7 |
45 |
Common Law |
USA |
117 |
658 |
|
8 |
339 |
Hannah’s Law |
HALLMC |
117 |
19 |
|
9 |
124 |
Pretty Little Liars |
ABCFAM |
117 |
139,964 |
|
10 |
50 |
The Client List |
LIFE |
116 |
868 |
|
11 |
15 |
Rizzoli & Isles |
TNT |
115 |
1,831 |
|
12 |
75 |
Drop Dead Diva |
LIFE |
114 |
678 |
|
13 |
42 |
WWE Smackdown |
SYFY |
114 |
4,838 |
|
14 |
380 |
Little House on the Prairie |
HALL |
113 |
3 |
|
15 |
30 |
The Glades |
A&E |
113 |
131 |
|
16 |
37 |
Food Network Star |
FOOD |
112 |
602 |
|
17 |
31 |
Necessary Roughness |
USA |
112 |
820 |
|
18 |
4 |
Victorious |
NICK |
112 |
232 |
|
19 |
177 |
Blood Relatives |
ID |
111 |
9 |
|
20 |
213 |
On the Case with Paula Zahn |
ID |
111 |
4 |
|
Week of June 4-10, Combined Broadcast and Cable, sorted by Social Media Index |
|
Index |
Series |
Network |
Social Media |
|
1 |
2012 NBA Playoffs – Miami Heat vs. Boston Celtics |
ESPN |
402,935 |
|
2 |
2012 NBA Playoffs – Oklahoma City Thunder vs. San Antonio Spurs |
TNT |
188,225 |
|
3 |
Pretty Little Liars |
ABC Family |
139,964 |
|
4 |
2012 UEFA European Championship – Multiple |
ESPN |
96,914 |
|
5 |
2012 UEFA European Championship – Poland vs. Greece |
ESPN |
80,380 |
|
6 |
2012 UEFA European Championship – Multiple |
ESPN |
74,037 |
|
7 |
2012 CMT Music Awards |
CMT |
36,165 |
|
8 |
The 66th Annual Tony Awards |
CBS |
36,008 |
|
9 |
2012 French Open Tennis – Men’s Final |
NBC |
31,055 |
|
10 |
2012 Stanley Cup Final – Los Angeles Kings vs. New Jersey Devils |
NBC Sports Network |
25,172 |
|
11 |
True Blood |
HBO |
19,230 |
|
12 |
2012 Stanley Cup Final – Los Angeles Kings at New Jersey Devils |
NBC |
18,147 |
|
13 |
2012 First-Year Player Draft |
MLBN |
17,161 |
|
14 |
WWE Monday Night RAW |
USA |
14,550 |
|
15 |
2012 French Open Tennis – Men’s and Women’s Quarterfinals |
ESPN2 |
14,033 |
|
16 |
2012 French Open Tennis – Women’s Final |
NBC |
14,006 |
|
17 |
Xbox: Entertainment Evolved |
Spike |
13,255 |
|
18 |
Randy Jackson Presents: America’s Best Dance Crew |
MTV |
12,287 |
|
19 |
NASCAR Racing – Sprint Cup: Pocono 400 |
TNT |
11,379 |
|
20 |
The Bachelorette |
ABC |
9,986 |
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