Univision Selects IB To Support Digital Sales

Internet Broadcasting (IB), a provider of digital publishing technology and services, and Univision Communications Inc., today announced a multiyear agreement under which Univision Television Group (UTG) will license digital ad products and services from IB.

“Over the years, IB has developed products and processes that represent best practices for TV stations’ digital sales operations,” said Elmer Baldwin, CEO-president of Internet Broadcasting.  “With this agreement, IB will integrate with Univision’s internal systems to provide digital sellers with efficient operations and high quality support.  We expect UTG and its Advertising clients to enjoy the benefits of IB’s broad capabilities.”

Kicking off on Oct. 15, the agreement encompasses ad creative design and development, ad trafficking services, campaign management, ad products, digital sales training and support for all of UTG’s 62 owned-and-operated stations across the United States and Puerto Rico.

“This partnership will enable our television group to streamline sales operations while enhancing the quality service we provide to clients,” said Kevin Cuddihy, president, Univision Television Group.  “IB’s services and understanding of sophisticated ad-operations processes and software will identify efficiencies across our local footprint and help increase ROI within our business.”