Following on its April 4 investment in digital agency HYFN, it is buying a majority interest in Los Angeles-headquartered ad buying/optimization firm Dedicated Media.
LIN Makes Its Second Digital Buy In A Week
LIN TV Corp. today announced that it acquired a majority of Dedicated Media, a multichannel ad buying and optimization firm.
LIN said the acquisition adds depth to its suite of digital marketing solutions and “maximizes the effectiveness of advertising campaigns by further advancing its performance-based technology, data targeting and detailed reporting and analytics.”
The announcement comes on the heels of LIN’s purchase last Thursday of a majority interest in HYFN, a full-service digital agency that develops and implements mobile, social and Web.
Vincent L. Sadusky, president-CEO of LIN Media, said in a statement: “This is another strategic acquisition that we have made to deepen and differentiate our digital marketing portfolio and provide best-in-class advertising solutions to our clients.”
“Dedicated Media employs the latest proven technologies to create, plan and execute the most effective digital marketing campaigns on behalf of its global clients. We are excited about the numerous synergies and revenue opportunities that we intend to achieve as a result of this acquisition,” Sadusky added.
Founded in 2004, Dedicated Media is headquartered in Los Angeles,with offices in New York, Chicago and San Francisco, and provides products that include:
BRAND CONNECTIONS
- Dedicated Networks secures inventory directly from top-tier, hand-selected sites that are based on the needs of the client and utilizes Dedicated Media’s proprietary SMARTstack platform, an ad delivery system, to offer custom plans with advanced data targeting, sophisticated decision-making technology, robust detailed reporting and analytics and brand safety.
- Digital Video Response Network seamlessly and cost-effectively distributes its clients’ video to the right audiences through precision targeting capabilities.
- CPADNA, Dedicated Media’s top-tier, cost-per-acquisition platform that unites advertisers and affiliates through performance-based technology, including cost per action (CPA), cost per click (CPC) and click2call (C2C) network advertising.
“Dedicated Media has the ability to deliver the right ads to the right users at the right times,” said Robb Richter, SVP digital for LIN Media. “Many brands and agencies have adopted this model as a cornerstone to their media planning. We are committed to ensuring our clients spend their digital marketing dollars on solutions that will deliver the greatest returns.”
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