WB Realigns TV As Bruce Rosenblum Exits

Warner Bros. today announced a strategic realignment of its television and home entertainment operations to take “full advantage of every current and emerging exhibition platform.” The news follows reports earlier this week that Warner Bros. Television Group President Bruce Rosenblum would be leaving the studio.

“The digital revolution continues to change every aspect of the way we do business, and this strategic realignment will help us address those changes to better deliver our world-class content to the widest array of consumers across the globe,” said Kevin Tsujihara, CEO, Warner Bros. “Warner Bros. has the world’s best television series, films, games and original digital content, and we are committed to maximizing its value to the company, our creative partners and, ultimately, consumers.”

Under this realignment, which is effective immediately, the studio’s worldwide television operations will be overseen by a team of longstanding executives responsible for global production and distribution; the studio’s digital strategy will be consolidated under a chief digital officer; and various home entertainment functions will be reassigned.

In television, Peter Roth will now be president and chief content officer, Warner Bros. Television Group, while retaining his title and responsibilities as president, Warner Bros. Television, Warner Horizon Television and Animation. He will add creative oversight of Telepictures Productions and Warner Bros. International Television Production to his responsibilities.

Craig Hunegs will now be president, business and strategy, Warner Bros. Television Group, with responsibility for the business operations of the group. He will also be responsible for windowing strategies and expanding production businesses. Additionally, Hunegs will join the boards of both The CW Network and Shed Media.

Jeffrey Schlesinger becomes president, Warner Bros. Worldwide Television Distribution responsible for distribution of the studio’s content to all television platforms worldwide, including the sale of previously produced series and feature films to U.S. broadcast and cable outlets, domestic syndication and sales to SVOD and AVOD platforms.  He will also continue to be responsible for the business operations of WBITVP.

Roth, Hunegs and Schlesinger will all report directly to Tsujihara. Roth and Schlesinger will share oversight of Warner Bros. Worldwide Television Marketing, headed by Lisa Gregorian, chief marketing officer, Warner Bros. Television Group.

Thomas Gewecke, previously president, Warner Bros. Digital Distribution, has been named chief digital officer and EVP, strategy and business development, Warner Bros. Entertainment, and is responsible for driving the studio’s worldwide digital growth and managing its global business strategy. He will further be charged with coordinating the company’s various digital distribution strategies to maximize the value of all of Warner Bros.’ content across all current and emerging digital exhibition platforms (SVOD and TVOD functions will continue to be managed by the Television and Home Entertainment Groups).

Gewecke will additionally oversee Warner Bros. Technical Operations, Corporate Business Development, and Home Entertainment’s Direct-to-Consumer, Business Development and Flixster groups. Gewecke will report directly to Tsujihara.

In Home Entertainment, Ron Sanders, formerly president, Warner Home Video, will become president, Warner Bros. Worldwide Home Entertainment Distribution. In this new role, Sanders will expand his purview to include global digital transactional business (electronic sell-through and VOD), as well as the global distribution activities of Warner Bros. Interactive Entertainment (WBIE). Additionally, Sanders will help expand the retail distribution of DC Entertainment products, working closely with DCE’s President, Diane Nelson. Sanders will report directly to Tsujihara.

Diane Nelson remains president, DC Entertainment, which continues to be a stand-alone entity under Warner Bros. Entertainment, and she will now have a dual report to Tsujihara and Jeff Robinov, president, Warner Bros. Pictures Group. Nelson adds responsibilities as president and chief content officer for WBIE, where she will oversee the development, production and marketing of all video game titles for WBIE, including those based on DC characters, as well as other Warner Bros. properties and original IP.  In this capacity, she will work closely with WBIE’s President, Martin Tremblay, who will now report to Nelson and Sanders.