Rentrak Granted TV Return Path Information Patent
Rentrak today announced that it has been granted another patent by the U.S. Patent and Trademark Office.
U.S. Patent No. 8,930,978, issued on Jan. 6, is for detecting and correcting TV viewership levels caused by missing or “dropped” set-top box viewing information. Given that cable, telco and satellite operators may have inadvertent “outages,” this process minimizes their impact.
“This patent, along with others, should give our clients continued confidence in our commitment to the best television measurement from massive and passive databases,” said Rentrak’s Vice Chairman and CEO Bill Livek.
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