Cobalt Iron, a provider of SaaS-based enterprise data protection, has received a patent on its technology for automated network traffic shaping for data protection operations. Issued on July 13, U.S. Patent 11063907 describes new capabilities for Cobalt Iron Compass, an enterprise SaaS backup platform, that enable dynamic adjustments to networks and storage networks in response […]
QTT, an ad tech video platform that helps make linear TV advertising behave digitally, has earned its third patent (U.S. Patent No. 11,057,134 for “Integrating Digital Advertising with Cable TV Network and Broadcast Advertising”) in its path to bridging the gap between linear TV and digital advertising. “QTT is a win-win for advertisers and linear TV […]
Comscore today announced that the US Patent and Trademark Office has granted it a patent on its System and Method for Analyzing the Effectiveness of Content Advertisements (U.S. Pat. No. 10,929,871). This patent covers Comscore’s process of determining the effectiveness of Connected TV, over-the-top and other video advertisements by correlating exposure to presented advertisements with the subsequent viewing […]
Parent company Xperi expects to make $350 million in IP licensing revenue in 2021.
Rentrak today announced that it has been granted another patent by the U.S. Patent and Trademark Office. U.S. Patent No. 8,930,978, issued on Jan. 6, is for detecting and correcting TV viewership levels caused by missing or “dropped” set-top box viewing information. Given that cable, telco and satellite operators may have inadvertent “outages,” this process […]
Rentrak today announced that it has been granted another a new patent by the U.S. Patent and Trademark Office. U.S. Patent No. 8,904,419, issued on Dec. 2, revolves around a process to prove which TV shows have the most engaged viewers based on a “Stickiness Index.” The more time spent viewing, the more likely a viewer […]
Rentrak today announced that it has been granted two new television measurement patents by the U.S. Patent and Trademark Office.. U.S. Patent 8,887,188 is for a method and system for television advertisement audience measurement. This patent secures Rentrak’s intellectual property rights around “Exact Commercial Ratings.” Rentrak provides, to the second, the rating for national commercials, rather […]
Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system. Dubbed “pay-per-gaze,” the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a “gaze tracking technique … implemented with a head-mounted gaze-tracking device that communicates with a server.”