Pongo To Intro Nonprofit Division, Expand Graphics

Pongo, a Hollywood creative marketing agency for entertainment industry clients specializing in broadcast and Web campaigns, promos, sizzles, ad sales, radio spots and integrated marketing projects, is currently celebrating its 25th anniversary year.

As a vehicle by which to “give back to the community,” Pongo Founder-CEO Tom McGough and CMO Cary Sachs are developing a new, pro bono company division to launch later this year. The new unit will develop and produce A/V presentations, PSAs, commercials and B-to-B content on behalf of soon-to-be-selected charitable organizations for their membership and fundraising efforts. Further details on this new nonprofit division will be announced this fall.

Additionally, McGough and Sachs are also working to expand the agency’s in-house graphics business to add logo and animation design for broadcast and digital campaigns. Pongo also expects to provide these new services in the fall.

Pongo’s clients include the Disney Cable Group, the Disney/ABC Domestic Group, CBS Television, National Geographic, the Game Show Network, ABC Family, 20th Century Television, DebMar/Mercury, MGM TV, Nickelodeon, and many others. The agency has also created integrated marketing content for broadcast and web promotions on behalf of such major brands as Mattel, Subway, Michelin, Nestle, Lego, Ford, Nintendo, XBOX, and many others. 

While Pongo may be best known for its work in comedy promotion, the agency also has specialized since its inception in the marketing of family and kids entertainment, collaborating with clients including the Disney Channel, Disney XD, Disney Junior, Saban Entertainment, Nickelodeon, DIC Entertainment and The Hub.

Drama and reality programming are additional areas of marketing expertise for Pongo. A few examples of campaigns in these genres have ranged from promotions for dramas such as CSI: Cyber and Desperate Housewives, to reality shows Shark Tank, Discovery’s Shark Week, Family Feud and Wipe Out.