WDIV Detroit Hires Digital Anchor

Jason Carr has been named digital anchor and reporter for Grahan Media’s NBC affiliate WDIV Detroit (DMA 13) and its ClickOnDetroit. His start date is June 20.

Along with his online duties, Carr will be joining the Local 4 News Today team and contributing to the station’s mid-morning show, Live in the D, from the newly created and yet to be named digital-centric studio space and engagement hub.

“This idea is the intersection of our audience and our on-air and online content,” said Marla Drutz, WDIV VP-GM. “Jason is an extremely popular and charismatic broadcaster whose passionate interest in the evolution of media makes him the perfect guy to forge new ground with us.”

Drutz continued, “We are going to let the viewers help us name Jason’s place on the set. The Today Show has the Orange Room, what should we call our space?”

Carr will create digital-only content for news site ClickOnDetroit, social media and over-the-top content.

“Jason will host digital-only news content and give us real-time social data and reactions from the web,” stated Dustin Block, digital executive producer. “We are approaching this digital initiative with a refreshing amount of open-mindedness.”

Most recently, Carr hosted The Nine, WJBK Detroit’s weekday live show for which he was nominated for a Michigan Emmy as host. He has been honored with 21 awards from the Michigan Emmys, Michigan Association of Broadcasters and Michigan Associated Press for anchoring, news reporting, feature reporting and writing.

Carr is a graduate of Michigan State University.