Marketing Local TV

Local TV stations have long promoting their news and other programming to audiences. But how well have they marketed their brands? How well are they positioning their programming in a media environment increasingly filled with targeted channels and streaming services? What do leading media industry marketers suggest TV stations do to enhance their marketing?

Tegna Expands Verify, Names Managing Editor

The station group taps Jonathan Forsythe as managing editor of its Verify anti-disinformation iniative. He will oversee the daily content production of Verify, including segments for television, web articles, social content and other products. He is also responsible for recruiting and managing Verify’s team of journalists, producers and audience-engagement specialists as well as working with Tegna stations to source story ideas and co-produce content.

MONDAY MEMO

WDIV’s Evening, Late News Top-Rated In 2020

Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.

Kari Lake Clarifies Absence From KSAZ Anchor Chair

Longtime WAFB Anchor Donna Britt Dies From ALS At 62

Diversity: From Front Door To Front Office

Kamala Harris’ inauguration is an inspiring sign of progress — but it’s also a reminder of how challenging it is to increase racial diversity in the highest ranks of leadership. Sadly, the television station business stands as a sobering example.

MARKET SHARE

WXIN-WTTV Hosting Town Hall Tonight On COVID Vaccine

WBRZ Weatherman Pat Shingleton ‘Closes The Umbrella’

Covering the weather that included more than 500 storms and related weather events, Pat Shingleton, “The Weatherman,” Manship’s ABC affiliate WBRZ Baton Rouge, La., is “closing his umbrella” on Friday, Jan. 28. “My forecasting approach incorporated the protection of life and property and when it wasn’t serious, let’s have some fun….” For 45 years he […]

WPTZ-WNNE Promotes Alice Kang To Anchor Desk

Hearst Television’s NBC-CW duopoly of WPTZ-WNNE Burlington, Vt., has added Alice Kang to the NBC5 News evening team as a news anchor. She joins anchors Brian Colleran and Stewart Ledbetter, and chief meteorologist Tom Messner. A native of Chicago’s north shore, Kang joined the WPTZ in August 2018 as the morning anchor for NBC5 News […]

When Misinformation Goes Viral, Local News Can Be An Antidote

Pittsburgh Post-Gazette To Drop Friday Print Edition, Expand Sunday Paper

Former KMOV Meteorologist Meghan Danahey Sues Station

Sinclair’s ‘The National Desk’ Starts Today

Sinclair’s The National Desk, a three-hour morning news program, debuted today on Sinclair’s 190-plus stations. Promising commentary-free news coverage from both local and national perspectives, the program is based out of WJLA’s studios in Washington.

TVN’S MEDIA JOBS

Consumer Content Producer Opening In Sunny Locale

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a consumer producer at the NBC-Telemundo duopoly in San Francisco.

Reporter Lileana Pearson Leaving WOWT Omaha

Tony Perkins Takes Over As Host Of WUSA’s ‘Get Up DC!’

Tegna’s CBS affiliate WUSA Washington, D.C., announced that Tony Perkins will be taking over as host of Get Up DC!, its morning show. Perkins has been a part of the Get Up DC! team for more than a year. Comedian Reese Waters, who has been host of Get Up DC! for the last three years, […]

Journalists Prepare For Protests Where They Could Be Targets

State capitols across the country are under heightened security after the siege of the U.S. Capitol last week. Above, a member of the Pennsylvania Capitol Police stands guard at the entrance to the Pennsylvania Capitol Complex in Harrisburg, Pa., on Jan. 13.

Marcos Mora Joins KVEA As Weather Anchor

Telemundo’s KVEA  Los Angeles has named Marcos Mora weather anchor for its weekend newscasts, Noticiero Telemundo 52 a las 6 PM y 11 PM, alongside News Anchor Sandra O’Neill, Sports Anchor Saul Rodriguez and a team of reporters. Celia Chavez, KVEA president and general manager, said: “We are excited to have Marcos join the Telemundo 52 […]

Jamie McGriff Joins The KUTV News Team

Sinclair-owned CBS affiliate KUTV Salt Lake City, Utah, has hired Jamie McGriff as an anchor-reporter effective Jan. 11. She comes from Mobile, Ala., where she woke up bright and early every day for the morning news. She has also had stops in Memphis and Texas. McGriff will anchor the 4 p.m. news with Jim Spiewak […]

Gray Goes Big To Build A Healthier America

Bridging the Great Health Divide is an ambitious new experiment in collaborative journalism that Gray Television plans to start rolling out in March. Supported by $200,000 from the Google News Initiative, its multiplatform coverage will take a fresh look at the longtime health disparities in both Appalachia and the Mississippi Delta, two sprawling regions where health indicators and outcomes are far worse than the national average — and where the group has more than 25 TV stations serving affected communities.

WXLV Winston-Salem Launching Local News

Sinclair’s ABC affiliate in North Carolina’s Triad is debuting 6 and 11 p.m. newscasts on Jan. 18.

Retired WAVE Sports Anchor Brings Cameras Along As He Gets COVID Vaccine

WSLS Names Ashburn News Director

Margaret Kreger Ashburn has been assistant news director for the last two years at the Graham Media NBC affiliate in Roanoke, Va.

KOAT Albuquerque Adds Ron Burke To Anchor Desk

How Streaming Experiments Put Viewers First

Is on-demand streaming the future of local TV news? For Scripps ABC affiliate KGUN Tucson, Ariz., OTT is not just a convenience for viewers. It’s an opportunity to experiment aggressively with new programming driven by new technology — and a way to deepen ties with the community.

WTVJ Miami Sets New Morning Anchor Team

KUSI First To Confirm Identity Of Woman Killed During Capitol Riot

Jennifer DelGado Joins WTTG As Meteorologist

Jennifer DelGado has joined Fox O&O WTTG Washington as weekend evening meteorologist. Effective Jan. 18, she will report the weather for the station’s Friday, Saturday and Sunday evening newscasts at 4, 5, 6, 10 and 11 p.m., as well as the newscasts on co-owned WDCA. In addition, she will serve as a field reporter for […]

MARKET SHARE

WREX Employees Get Personal in ‘Dear 2020’ Podcast

Miguelangel Lopez Named WTMO News VP

He joins the Telemundo Orlando outlet from KTLM Harlingen, Texas, to oversee multiplatform news operations.

Jeimmie Nevalga Named KOMU News Director

She takes over Feb. 1 at the NBC affiliate in Columbia, Mo., owned by the University of Missouri.

MARKET SHARE MONDAY MEMO

Marketing ‘WGN Morning News’ Is Always Unpredictable

WGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.

WJAR Faces Firestorm Over Host’s Comments About Incoming Female Lawmakers Of Color

Sinclair’s Providence, R.I. NBC affiliate postponed an airing of its public affairs show 10 News Conference after the host, Gene Valicenti, came under fire on social media over the weekend for claiming that three incoming female lawmakers of color were striking a “fierce pose” in a picture taken on the steps of the State House.

Reporter Harve Jacobs Retires From WCSC Charleston

WRC’s Aaron Gilchrist Leaving For NBC News Now

WTOL Toledo Add Jeff Smith To Anchor Lineup

Claudia Simonés Joins KBLR Las Vegas As Anchor-Reporter

Telemundo-owned KBLR Las Vegas has hired Claudia Simonés as an anchor-reporter for Noticiero Telemundo Las Vegas. Simonés will anchor on weekdays at 5 and 5:30 p.m. Her on-air debut is on Jan. 4, 2021. Simonés joins KBLR after working at Telemundo’s KSTS San Jose, Calif., as a reporter since 2019. Previously, she worked at various Entravision […]

RTDNA’s 2020 Journalists Of The Year

It was a year unlike any other in most of our lifetimes, and RTDNA wanted to take a moment to recognize and thank the journalists who have gone above and beyond this year.

Wendy Gordon, One Of Portland, Ore.’s First Female Anchors, Dies

KYTV Springfield, Mo., Shuffles Anchor Lineup