A trip to WNYW’s Tape Room, where the station keeps its archives, sparked an idea for reporter Dan Bowens. In the Tape Room, Bowens found old reports of crimes from the New York/New Jersey/Connecticut area that have remained unsolved to this day. Bowens has produced 13 audio-only podcasts so far. Of those, four were made into TV stories and then those four were stitched together for a 22-minute special called The Tape Room.
Branding is a tool that has been used to promote and market everything from soft drinks and automobiles to political campaigns and sports. It has been an essential part of television news for decades, growing in importance as both technology and viewing options have exploded.
She will succeed Dennis Milligan after his retirement on May 24.
Scripps-owned Newsy has added five more bureaus and expanded beyond a collection of online and mobile news packages to an OTT channel and to 38 million cable homes. And while Newsy bills itself as a “next-generation news network” aimed at millennials, its distinctive approach has valuable lessons for local broadcasters striving to adapt to a changing competitive landscape.