Digital

WAGA, the Fox O&O in Atlanta, leads all media outlets in Atlanta by about 8 million social media actions over the last six months according to data from audience insight firm Shareablee. WAGA has almost 22 million actions on social, 41% of the total engagement generated by the DMA (No. 10), with more than 53.8 million social actions. WAGA is also ahead in actions per post with 1,724.

Video streaming player pioneer Roku listed a $100 million fundraising target in a Friday regulatory filing. But that figure is likely to change after its investment bankers gauge the demand for its initial public offering of stock. Like many young tech companies, Roku is still unprofitable. Last year, it lost nearly $43 million on $399 million in revenue. Since its 2002 inception, Roku has amassed $244 million in losses.

Every agency, platform and digital media player has been on high alert since Procter & Gamble Chief Brand Officer Marc Pritchard, who holds the strings to the conglomerate’s $2.4 billion annual U.S. advertising purse, threatened to yank his company’s spend if they fail to address the growing mess of issues in digital advertising like fraud, brand safety and transparency.

Continuing to carve out deals with local broadcast network affiliates, YouTube TV has expanded into 12 more markets: Cleveland, Denver, Indianapolis, Milwaukee, Oklahoma City, Salt Lake City, San Diego, Kansas City, St. Louis; Greensboro, N.C; Harrisburg, Pa.; and Hartford, Conn.

Having suffered a string of legal defeats, VidAngel is hoping to have better luck in a Utah courtroom. On Thursday, VidAngel brought a lawsuit against a host of entertainment companies and is seeking declaratory relief that its streaming service that filters profanity, sex, violence and more from movies is permissible by law.

By deploying Nielsen Marking Cloud’s Data Management Platform, FuboTV aims to provide advertisers with “deep consumer analytics” tied to its subscriber base, enabling advanced audience segmentation, modeling and targeting.

Social media proved to be a key search-and-rescue tool in Houston this weekend. Identifying those who needed to be evacuated, connecting families, and recruiting volunteers are just a few ways sites like Twitter and Facebook were used. Here are other ways social media has proven useful in a crisis.

There’s a growing debate over whether local news outlets should keep online comments—and just how to keep such comments civil. Countless newsrooms rely on comments sections and social media to foster community engagement and drive traffic to their sites, but those platforms are too frequently hosts to hate, bigotry, threats and damaging content.

The effort of covering the historic storm fully tested Houston stations’ technological and logistical prowess and planning, while straining their human resources. With power and cable outages prevalent, the broadcasters also streamed their coverage continuously over Facebook Live so that folks with a charged smartphone could watch, too. Above, KHOU broadcast news temporarily from the facilities of noncommercial KUHT.

WTHR Indianapolis and WBNS Columbus, Ohio, are now carried on the local live-streaming subscription TV service.

The idea is to simplify ad rotation into two settings. With the change, two options become available in September — Optimize, which prioritizes the best-performing ads; and Rotate Indefinitely, which gives ads equal preference. The Optimize setting will optimize ads for clicks in each individual auction using signals such as keyword, search term, device, and location.

Second Street announced today the acquisition of Presslaff Interactive Revenue (PIR), a data-driven email marketing software and consulting business focused on the collection and use of first-party data for the […]

While AR shows more promise than VR, there has yet to be a “killer app” that everyone must have, the way smartphones have become essential for navigation and everyday snapshots. Rather, people will discover AR over time, perhaps a few years. Someone renovating or moving might discover the furniture apps. New parents might discover educational apps. Those people might then go on to discover more AR apps to try out. But just hearing that AR is available might not be enough for someone to check it out.

Facebook is making a number of moves to help local news publishers do their work better and generate revenue to pay for it. Robertson Barrett, president of Hearst Newspapers Digital Media, details what he sees as the current promise of Facebook’s nascent effort to promote subscriptions for local news publishers and assesses the state of other major, yet-to-be-resolved issues for the publishers as they weigh their future on and with the giant social platform:

WLS, ABC’s O&O in Chicago, is ahead in social media actions in the market over the last six months according to data from audience insight firm Shareablee. WLS has almost 25 million actions on social, 36% of the total engagement generated in the DMA (No. 3), with more than 69 million social actions. WLS was also first on Instagram with almost 950,000 actions.

After eschewing banner ads for years, BuzzFeed is finally embracing them. BuzzFeed will introduce display ads that will be bought and sold using third-party ad technology on a global basis. The move is a bid to tap into its scale and monetize its owned-and-operated platforms more effectively.

There is a small but savvy crowd of consumers who know exactly what they want out of their TV experience. Cost-conscious and empowered by the Internet’s convenience-at-a-click mentality, these consumers take advantage of free trials, no-contract commitments and the media industry’s own struggle in the face of technological change to help guard their wallets.

Accenture’s R&D division has spent the last year developing breakthrough product placement technology that can seamlessly insert a brand into online video, including the ability to replace existing labeling.

Continuing its crackdown on “fake news,” Facebook will no longer let publishers advertise on its network if they are found to be spreading such content. If a page repeatedly shares stories that have been marked as false by third-party fact-checkers, they will no longer be able to buy ads on Facebook.

Would you smoke a strain of weed based on the feeling you get from one of your favorite TV shows? That’s something Netflix tried to provide for fans this weekend with a pop-up dispensary in West Hollywood, Calif., to promote its new series Disjointed. The streaming giant partnered with a dispensary, Alternative Herbal Health Services, or AHHS, to distribute 12 strains of marijuana based on 10 of its shows.

The Chrome team at Google is experimenting with a setting that will allow site visitors to mute and unmute a website directly from the “info bubble” on the page.