Roku Buys DSP Dataxu For $150M

Roku, the big OTT platform, has inked an agreement to buy demand-side platform dataxu for $150 million in cash and stock. The move is intended to boost Roku — which has more than 30.5 million active accounts as of June — as a full-service platform to better compete with other major OTT platforms, including Amazon Fire TV, which has its own DSP.

Verizon Offers Free Year Of Disney Plus

The offer announced Tuesday is worth nearly $84, based on $6.99 monthly subscription fee for the Disney Plus service, which debuts Nov. 12. It extends to certain new and existing unlimited 4G and 5G customers at Verizon, as well as the vast majority of new home-internet customers. The promotion is the latest volley in an escalating attack on Netflix.

States Launch Facebook Antitrust Investigation

The investigation by a coalition of 47 state attroneys general focuses on whether Facebook’s dominance in the industry may have led to anticompetitive behavior that harms consumers.

BRAND CONNECTIONS

Discovery Selects Synamedia’s Virtualized DCM

Synamedia, an independent video software provider, today announced that Discovery Inc. has chosen its virtualized Digital Content Manager (DCM) from its video network portfolio to increase operational efficiencies for its Asia Pacific distribution. A long-time Synamedia PowerVu customer, Discovery is centralizing its Asia Pacific uplink compression systems to its Sterling,Va., broadcast center. The company is […]

Senators Want Portable Social Media Data

Three U.S. lawmakers active in tech issues will introduce a bill requiring social networks like Facebook to allow users to pack up their data and go elsewhere, Sen. Mark Warner’s office said in a statement on Tuesday. The senators, Republican Josh Hawley and Democrats Warner and Richard Blumenthal, are introducing the bill at a time when there is growing concern that Facebook, along with Alphabet’s Google, have become so powerful that smaller rivals are unable to lure away their users.

What Facebook Is Doing To Protect The 2020 U.S. Elections

Facebook Finds New Disinformation Campaigns

Facebook on Monday said it had found and taken down four state-backed disinformation campaigns, the latest of dozens the company has identified and removed this year. Three of the campaigns originated in Iran, and one in Russia, Facebook said, with state-backed actors disguised as genuine users. Their posts targeted people in North Africa, Latin America and the United States, the company said.

Bloomberg Launching Original Longform Programming For New OTT Service

Digital Ad Growth Decelerates

While digital ad spending showed healthy double-digit gains in first-half 2019, analysts said the first two quarters represented the slowest rates of growth since 2015, and attributed the slowdown to a leveling off of accelerated rates of growth by social media platforms and mobile media.

Nielsen Can Track (Some) Amazon Prime Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and smart TV devices in the U.S., which accounts for about 75% of all viewing — but does not include mobile or computer streaming.