Even if the former president declares he’s a candidate again, the platform says it won’t speed up a decision on whether to reinstate his account.
In a move that broadcasters can leverage to make their point about the relative value of their ad platform versus online, Sen. Richard Blumenthal (D-Conn.) is slamming Google Ads, saying it has a troubling record of not weeding out fraud and abuse and calling on the company to pony up info in its ad practices and policies. Blumenthal, like many on the Hill, has been a sharp critic of edge provider privacy and marketing practices in general.
Fox Nation, Fox News Media’s direct to consumer streaming service, is set to release its first original film, marking the platform’s entry into in-house movie production. On Thursday, Sept. 1, Fox Nation will premiere The Shell Collector, a feature film based on a bestselling title by author Nancy Naigle. Over the course of the next […]
Pilot, the innovation arm of the National Association of Broadcasters, is conducting a program with support of the Google News Initiative to improve direct-to-consumer audience engagement to better serve local audiences. The six-month program is designed to support broadcaster education as well as the implementation of first-party data and direct-to-consumer business models. The program is […]
NBC Bay Area News, NBC Boston News, NBC San Diego News are now accessible through the Roku Channel. LX News, a TV and streaming network from NBCU Local for millennials and Gen Z-ers, makes its Roku Channel debut.
The e-commerce giant wants to give advertisers familiar ratings but hints that it will also leverage purchase data.
Starting in September, subscribers to Walmart+ will be have access to the Paramount+ Essential Plan, which includes ads and offers original dramas such as 1883 and Star Trek: Strange New Worlds, along with the preschool franchise PAW Patrol, recent blockbuster films such as Sonic the Hedgehog 2, and live sports.
WKRN Nashville meteorologist Danielle Breezy has an exceptionally close relationship with her viewers and community, where she’s quick on the draw with life-saving information and always looking around the corner to the next impactful weather events.
She will be tasked with creating, leading and executing the multiplatform content vision and strategies across all eight ABC Owned Television Stations.
Streaming services are raising prices and introducing advertising now that their subscriber growth has slowed.
Leaders from E.W. Scripps, ATSC, the Pearl Group and Fincons Group will look at how station groups will balance content, marketing, tech and revenue needs for both their NextGen TV and OTT platforms in a panel at TVNewsCheck’s TV2025: Monetizing the Future conference at the NAB New York Show on Oct. 19. Register here.
NBCUniversal Local Chicago (WMAQ, WSNS and NBC Sports Chicago) has hired Matt Knutson as VP of multiplatform content beginning Monday, Aug. 15. In this role, he will spearhead the strategy and development of non-news content across the triopoly’s owned platforms and streaming apps. Kevin Cross, NBCUniversal Local Chicago president and general manager, said: “We are […]
Streamers such as Disney, Netflix and Warner Bros. Discovery focus less on adding users at any costs and more on boosting profit.
Ahead of the 2022 midterms, political media buyers are pulling back from the social network. This is partly due to increased difficulty in targeting relevant voters with ads — both from new company policies and challenges Meta’s ad tech has faced as a result of Apple’s privacy changes.
According to Nielsen, Stranger Things was watched for 2.9 billion minutes during the July 11-17 viewing window, which marked the second full week of availability of Season 4 after its second volume debuted on July 1. The series easily took the No. 1 position on Nielsen’s streaming rankings for the week, with more than double the viewership of the next title on the chart: Netflix’s animated children’s film The Sea Beast, which debuted on the streamer on July 8 and was watched for 920 million minutes in its first full week of availability.
Frndly TV, which bills itself as the affordable TV service for the whole family, said it continued to grow in the second quarter, posting gains in subscriber usage and advertising impressions. The amount of time Frndly TV subscribers spent on the service increased 58% in the quarter, compared to a year ago. April saw a 62% increase. On a per-subscriber basis, the time spent on the platform rose 12%.
The Federal Trade Commission announced the initiative Thursday, seeking public comment on the effects of companies’ data collection and the potential benefit of new rules to protect consumers’ privacy. The FTC defines commercial surveillance as “the business of collecting, analyzing and profiting from information about people.”
The U.S. Justice Department is preparing to sue Google as soon as next month, according to people familiar with the matter, capping years of work to build a case that the Alphabet Inc. unit illegally dominates the digital advertising market. Lawyers with the DOJ’s antitrust division are questioning publishers in another round of interviews to refresh facts and glean additional details for the complaint, said three people familiar with the conversations.
Available now on the Plex platform, the channel aims to build on “The Hill’s success as an essential, agenda-setting read for lawmakers, policymakers and influential digital consumers from Capitol Hill to Main Street.”