Second Street Buys Presslaff Interactive Revenue

Second Street announced today the acquisition of Presslaff Interactive Revenue (PIR), a data-driven email marketing software and consulting business focused on the collection and use of first-party data for the media industry. Second Street is a provider of private-label online audience engagement and interactive content platforms for media companies including contesting, quizzes, ballots, polls and email communications.

The purchase further expands Second Street’s base of more than 3,000 media companies.

“We couldn’t be more delighted to have PIR become part of our Second Street family,” said Second Street co-founder, Matt Coen. “Ruth Presslaff has been a pioneer in the building and utilization of first party data for decades. We look forward to leveraging her expertise on behalf of our partners, and to bringing our own expertise and technology platforms to her clients.”

Current PIR customers will transfer to the Second Street platform.

“As I spent time exploring Second Street, it became clear our companies could complement each other beautifully,” said Ruth Presslaff, founder and president of PIR. “Matt, and his co-founder, Doug Villhard, have created a progressive, growing company. I am excited to be a part of Second Street, to double-down on data and email, and to bring these benefits to our now joint and ever growing customer base.”

Terms of the deal were not disclosed.