The Nielsen Co. said Monday that an estimated 111 million people watched the Green Bay Packers outlast the Pittsburgh Steelers in professional football’s ultimate game. That tops the TV viewing record of 106.5 million who watched the 2010 game between New Orleans and Indianapolis.
After Fox turned down a Super Bowl spot from Birmingham, Ala.-based Fixed Point Foundation suggesting people check out the meaning of “John 3:16,” the group went local, buying time on Birmingham Fox affiliate WBRC and has approached Fox O&O WTTG Washington. Next year, the group’s executive director says, Fixed Point won’t even attempt to place the ad within the Super Bowl, but will buy time to air the same ad in more local markets where the getting is easier, and cheaper.
The Super Bowl is a shoot-out between the NFL’s two best teams, but only slightly more than half of the game’s viewers will be watching for the football, according to a new report from Lightspeed Research. The report, based on a survey of 2,000 online respondents, found that nearly as many viewers will be watching for the ads, the halftime show or “just for the fun of it.”
According to Kantar Media, advertisers paid $1.62 billion for more than seven hours of ad time in the big game over the past 10 years. The biggest during the decade: Anheuser-Busch and Pepsi.
After dialing back its presence in the Super Bowl last year, when it bought just four spots and used them all on Doritos, PepsiCo is coming back to the big game in a big way this year. In addition to the six spots already promised to Pepsi Max and Doritos for this year’s “Crash the Super Bowl” contest, the company has a seventh spot in the mix.