2015 NewFronts

Bloomberg Media made a case to advertisers Monday that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company’s pitch revolved around a message that suggested we’re all acting like smartphone-toting, swipe-happy millennials now — even business news aficionados.

Randall Rothenberg, president-CEO of the Interactive Advertising Bureau, writes that even though TV is changing at a breakneck speed and primetime has become an anachronism, it is also a remarkably resilinent medium. New standards for content discovery, new technologies and new ad solutions are all necessary, but TV will evolve to survive.