Ever since the NFL launched Thursday Night Football, the Super Bowl has been a harder sell for advertisers. But CBS says it has commitments for “more than 90%” of its available commercial inventory with about a month to go before the game.
The Super Bowl may be the biggest sports wagering event in the United States each year, but announcers will not be talking about betting during the broadcast of the big game next month, CBS said on Thursday.
InBev will run eight ads, totaling 5 minutes, 30 seconds, for five brands: Budweiser, Bud Light, Michelob Ultra, Stella Artois and Bon & Viv Spiked Seltzer.
A 60-second spot from Venables Bell & Partners will mark the automaker’s 10th year as an advertiser during the big game. The spot will run in the second quarter and will carry an electrification theme that includes all-new Audi e-tron models.
With one month to go, the Big Game market has once again been strong for CBS, according to sources familiar with the network’s Super Bowl ad sales. The network is receiving north of $5 million per 30-second spot.
Maroon 5 will be the halftime performers at the 2019 Super Bowl, two sources confirm to Variety. Reached for comment, an NFP rep tells Variety, “It’s a Super Bowl tradition to speculate about the performers for the Pepsi Halftime Show. We are continuing to work with [longtime sponsor] Pepsi on our plans but do not have any announcements to make on what will be another epic show.”