Super Bowl Ads Dialed Up Fun

NEW YORK (AP) — In the real world, political primaries are looming, impeachment is ongoing and heavy news never seems to stop. But during commercial breaks in the Super Bowl, advertisers did their best to serve up an antidote heavily spiked with fun. True, political ads did invade the game, with President Trump and Michael […]

FCA Returns To Super Bowl With Jeep Ad

The brand will showcase one 60-second spot, but Fiat Chrysler Automobiles is being mum on when the ad will air.

Fox Adds Commercial Time To Super Bowl

Fox is adding more commercial time to the sold-out Super Bowl LIV to make room for some last-minute advertisers. The “floater” break will air during an unforeseen interruption in game play

Mr. Peanut Dies In Walkup To Super Bowl

Mr. Peanut apparently won’t be watching himself during the Super Bowl next month, having died at age 104 in a crash of his NUTmobile while saving his friends, actors Matt Walsh and Wesley Snipes. Video evidence of Mr. Peanut’s demise comes via a 30-second, pre-Super Bowl spot, which was posted on YouTube Wednesday.

Little Caesars To Run First Super Bowl Spot

Little Caesars is making a big ad buy, confirming plans to run a Super Bowl commercial starring The Office star Rainn Wilson. The news shows some shift in thought for the nation’s No. 3 pizza chain.

Hyundai Teases Boston-Centric Super Bowl Ad

Hyundai is teasing what promises to be an Extremely Boston commercial during the first quarter of the Feb. 2 game, featuring a number of locally born-and-bred stars. In a press release Monday, the South Korean automaker said the 60-second Super Bowl ad will feature Sudbury native Chris Evans, Newton native John Krasinski, Lexington native Rachel Dratch, and — who else? —Boston Red Sox legend David Ortiz.

Trump, Bloomberg To Run Super Bowl Spots

President Donald Trump’s presidential campaign confirmed Tuesday that it will air a commercial during the Big Game on Feb. 2. Earlier in the day The New York Times reported that Michael Bloomberg’s presidential campaign will also run a 60-second spot during the Super Bowl.

Facebook To Advertise In Super Bowl

The social media giant confirmed to Adweek that it will be running an ad during Super Bowl 54, marking the first time the company has ever advertised in a Super Bowl. Facebook will be running a 60-second ad during the game — it has not yet revealed which quarter the ad will appear in — focused on Facebook Groups “showcasing how people from different backgrounds come together over shared interests and experiences, all through Facebook Groups,” it said.

Toyota Announces 2020 Super Bowl Spot

Created by Saatchi & Saatchi, the ad marks the start of the larger  campaign for the Highlander, which will run through mid-July.

Porsche To Run Its First Super Bowl Ad

Fox Sells Out 2020 Super Bowl Inventory

If you’re a marketer who had been taking a wait-and-see approach to snapping up an in-game ad unit in Fox’s upcoming broadcast of Super Bowl LIV, you’re pretty much out of luck. After network honcho Seth Winter spent the better part of the last few weeks warning would-be clients that the last of the Big Game inventory was about to run out, the EVP of sales for Fox Sports sold the last available spot on Friday.