Fox is seeking as much as $500,000 for a 30-second ad in the debut of 24: Live Another Day, a much–ballyhooed revival of its groundbreaking spy drama, and between $325,000 and $350,000 for a spot in subsequent episodes, according to people familiar with the situation.
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Fox’s ’24’ Returns In May With 12-Episode Run
Kiefer Sutherland returns as the intrepid counter-terrorist in a 12-episode run of 24: Live Another Day, debuting with a two-hour show May 5 on Fox. It will take up its regular one-hour slot starting May 12.
