UPFRONTS 2017
Cable Nets: TV Is About More Than Data
For all the talk about how data’s role in the TV upfronts will continue to be more pronounced, two cable networks, Scripps and A&E, reminded media buyers and advertisers that TV is more than just buying audiences.
Nancy Dubuc, the chief executive of A&E Networks, tries to get the best out of her teams by balancing them with three types of people.