Acura is returning to the Super Bowl after a four-year absence. The Honda-owned brand will run a spot in the first quarter that will feature the NSX supercar, which begins shipping this spring.
Acura is launching its new luxury sedan — embarking on the biggest marketing campaign in its history — without the help of broadcast prime time TV. The American Honda division will promote the TLX with a robust campaign that includes a significant investment in digital video.
