‘Tis the season for holiday campaigns as brands and agencies get an early start on celebrating the festivities.
Following the now best-ever opening weekend box-office champion Jurassic World, another expected big summer movie, Disney/Pixar’s new animated movie Inside/Out, opens this weekend — also spending significant national TV media dollars. Since it ramped up its advertising spending around the beginning of May, Disney/Pixar has spent some $24.4 million in national TV advertising for Inside/Out — 4,638 national TV airings — according to iSpot.tv. (This doesn’t include millions of related, co-branded TV spots by movie consumer product marketing partners.)
From Volkswagen’s adorable Darth Vader-inspired Super Bowl spot to Purell’s memorable placement on The Big Bang Theory, Nielsen names the top advertisements and integrations of the year.
The television network watched most by Spanish-speaking Americans is seeking to make every one of its days with advertisers, not just Saturday, “gigante.” Univision is introducing this week what executives are calling their most ambitious effort to woo marketers and agencies that remain reluctant to run commercials in a language other than English.
