Netflix and Disney hope a lower price point will convince all of those recent grads, grandparents, old boyfriends, etc. who are still on someone else’s plan to sign up for one of their own. That’s going to be a tough sell.
Netflix’s internal discussions for its upcoming partially ad-supported tier have honed in on a price point of around $7 – $9 a month, according to Bloomberg. That’s roughly half the price of Netflix’s most popular tier, the $15.49-a-month plan that allows HD streaming and two simultaneous viewers.
Netflix is the most transparent streaming company when it comes to viewership metrics, but it’s still hoarding the most valuable insights into audience consumption. Will that change with an ad-supported tier?
The streamer announced the news on Friday, noting it would launch in late 2022. Price and exact launch date will be announced later in the year.
