EXECUTIVE SESSION WITH ADAM WARE

Sinclair’s STIRR: Streaming Revenue Gold In ‘Long-Form’

Adam Ware, VP of national networks and platforms for Sinclair Broadcast Group, says the company’s STIRR network of local streaming channels is seeing robust revenue growth in spinning up bespoke channels and “long-form” advertising content for local advertisers. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

TVN FOCUS ON STREAMING

Sinclair Hopes To Create OTT Stir With Stirr

The group’s planned package of ad-supported channels, including local news and programming, will be available via the Roku and Amazon Fire OTT TV platforms, via apps for Apple and Android smartphones and on the Web.

Sinclair Adds Management At STIRR Streamer

The new, free OTT streaming service will offer live and on-demand content spanning entertainment, sports and news when it launches early next year.