Dish Partners With Verizon To Automate Addressable Advertising

Verizon Media is expanding its omnichannel programmatic platform today, announcing an advanced TV partnership with Dish Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to Dish’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including Sling TV, driving meaningful connection and monetization […]

Synamedia Intros Iris Addressable Advertising Solution

Synamedia, a global independent video software provider, today introduced Iris, a new addressable advertising solution. Iris is designed to create addressable advertising opportunities for pay TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for more targeted TV advertising increases, Synamdeia says, they can use Iris to help […]

Tech In Place To Support Addressable Advertising With NextGen TV, But More Is Needed

Imagine’s Graham Heap discusses the tech and a hope to shift from spots to audience-based buying and selling

SpotX Integrates Acxiom Data For Audience Buying

Project OAR: Ready For Live TV Deployments

The first phases of dynamic, addressable advertising trials include participation from Fox, ViacomCBS, NBCUniversal, Scripps, AMC Networks, Disney Media Networks, Discovery, Hearst Television and WarnerMedia.

Nets, Nielsen to Test Addressable Ad Platform

A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead of the 2020 upfronts.

Project OAR Shows Of Addressable Tech At CES

Project OAR, the consortium working to standardize addressable advertising, will demonstrate its linear dynamic ad insertion technology on smart TVs at the Consumer Electronics Show this week. This is the first update from the group, which was founded in March with the goal of developing and deploying a new open standard for delivering ads to individual households on smart TVs, which is known as addressable advertising.

Vizio Launches Smart TV Advertising Business

TV manufacturer Vizio has debuted Vizio Ads, a new business unit that will let brands, agencies and advertisers purchase TV ad inventory across the Vizio SmartCast platform. Ad inventory will be available within the launch and discovery environment, partner OTT apps and throughout Vizio’s WatchFree service.

Dish Picks FreeWheel For Linear, Addressable Ads

Dish Media, a provider of national addressable advertising, said it will employ a new technology platform from Comcast’s FreeWheel that handles both linear and addressable advertising, enabling the company to optimize campaigns against both types of inventory.

OpenAP Includes Digital Video In New Market

OpenAP, the advanced advertising company owned by Fox, NBCUniversal and Viacom, said it launched a marketplace that offers advertisers premium video inventory that can be bought using audiences based on data. The latest version of OpenAP includes digital video, giving it a large addressable footprint.

ThinkAnalytics To Launch ThinkAdvertising At IBC

At IBC 2019 (Sept. 13-17, RAI Amsterdam), ThinkAnalytics will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with rich viewing, behavioral and demographic data, supported by ThinkAnalytics viewer personalization and segmentation models. Available now, it will be demonstrated publicly for the first time on the ThinkAnalytics booth (Hall 1, stand A74). By […]

Comscore And Dish Media Surpass 100 Dish And Sling TV Cross-Platform Addressable Ad Campaigns

Comscore announced today that Dish Media has completed more than 100 addressable advertising campaigns across Dish and Sling TV platforms, using Comscore as currency. Comscore first partnered with Dish in January 2018 as one of the first third-party companies to offer services that measure addressable television impressions across all platforms, including OTT. Dish was one of the […]

Comcast Tries To Unite Cable On Addressable Ads

With advertisers clamoring for more targeted TV commercials, Comcast Advertising has launched a new cable industry addressability initiative and has gotten Charter Communications and Cox Communications to join. Satellite providers and upstart over-the-top streaming services have pushed their addressable capabilities, but the cable industry has been slow to unite behind a standard that would make it practical for advertisers to mount addressable campaigns with national scale.

Fox, Agencies Join Addressable TV Consortium

Fox is the latest TV network to join Project OAR, the TV consortium designed to standardize addressable TV buying. The group also announced the formation of an agency advisory committee that includes Publicis Media, Omnicom Media Group, GroupM, IPG’s Magna Global, Dentsu Aegis, Havas and Horizon Media.

UPFRONTS

Xandr To Launch ‘Community’ Marketplace

AT&T’s advanced advertising and analytics subsidiary Xandr will roll out a new video advertising marketplace and enhanced addressable TV offerings during its upfront week event Tuesday. The new video ad marketplace will be called “Community” and will be cross-platform, encompassing OTT, CTV, digital and mobile.

Addressable Ad Spending To Grow

Six out of 10 advertisers using addressable TV believe it is a valuable part of their media buy and are planning to increase their investment, according to the Video Advertising Bureau). A new report found that addressable TV ad spending is expected to grow to $3.3 billon by 2020 (a 343% increase from 2016), with 40% of addressable TV agency and marketing professionals saying they are making a significant investment in the platform.

Media Firms Join Addressable Ad Consortium

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right technology platform and media partners to make addressable ads on television a reality — as soon as early 2020. Founding members include Disney Media Networks (which includes ABC, ESPN and Freeform), Comcast’s FreeWheel and NBCUniversal, Discovery, CBS, AT&T’s Xandr and WarnerMedia’s Turner, Hearst Television and AMC Networks.

Turner To Ramp Up Addressable Ads

AT&T will kick up addressable advertising on its Turner networks next year. “We’ll be able to monetize that inventory without automation in the year 2019,” says Randall Stephenson, chairman-CEO, AT&T, speaking at a UBS media investment conference on Tuesday. “Hopefully, you’ll start to see those results in 2019.”

Cadent Launches Addressable Ad Platform

Cadent is launching a new self-serve platform designed to make it easier for media buyers and marketers to mount large scale, national addressable ad campaigns. The Candent Advanced TV Platform provides access to 70 million addressable households served by cable operators, satellite distributors and over-the-top networks despite the differences in their technical and back-office set ups.

Sizmek Unveils Solution For Advanced TV

Sizmek, an independent buy-side advertising platform, today launched a new advanced TV initiative with plans to roll-out a fully integrated solution across linear, addressable and connected TV later this year. Today, Sizmek is already a one-stop-shop for linear, addressable and connected TV inventory. Soon, advertisers and media agencies will be able to apply AI-driven insights […]

FuboTV, Nielsen Partner On Addressable Ads

By deploying Nielsen Marking Cloud’s Data Management Platform, FuboTV aims to provide advertisers with “deep consumer analytics” tied to its subscriber base, enabling advanced audience segmentation, modeling and targeting.

AT&T, Dish, WPP Group To Jointly Buy Invidi

Striking an unusual three-way deal, AT&T, Dish Network and WPP Group have announced plans to acquire ad-technology company Invidi Technologies. Invidi, which provides media companies with addressable TV advertising platforms, will continue operating independently under the three companies’ ownership.