Nielsen and Adobe Systems have paired up for what they claim will be the first comprehensive, cross-platform system for comparably measuring consumption of digital-media content — including TV programming distributed online — across the Web, apps and connected-television devices. ESPN, Sony Crackle, Turner, Univision and Viacom are among initial programming partners.
Adobe Systems will release products today that claims to change the way videos and ads are delivered across iPads, Android tablets, Internet-connected TVs and other devices from one platform,
