Nielsen, Adobe Team Up On Digital Ratings

Nielsen and Adobe Systems have paired up for what they claim will be the first comprehensive, cross-platform system for comparably measuring consumption of digital-media content — including TV programming distributed online — across the Web, apps and connected-television devices. ESPN, Sony Crackle, Turner, Univision and Viacom are among initial programming partners.

Adobe Introduces Video Ad-Serving Suite

Adobe Systems will release products today that claims to change the way videos and ads are delivered across iPads, Android tablets, Internet-connected TVs and other devices from one platform,