Spot Prices: NBC Football Tops At $545K Per

Ad Age‘s annual roundup of what advertisers are paying for primetime spots this season found that 30 seconds on NBC’s Sunday Night Football is a budget-busting $545,142, up from $512,367 last season. That catapults SNF way past Fox’s American Idol, last season’s most expensive show, whose average spot plummeted from $502,900 to $340,825.