TV Changing, But Strong As Ever For Ads

DVRs, online video viewing and tablets are certainly impinging on traditional television viewing. But in the eyes of media buyers, TV remains the undisputed champion in terms of delivering mass audiences. No other medium can effectively reach 111 million people at once, as the Super Bowl does each February. Brian Hughes, SVP and head of the audience analysis practice at Magna Global, talks about the trends he’s watching this year, whether there are too many singing shows and how technology is changing television.