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The New Water Cooler Is A TV Show

Wall Street Journal | by TVNewsCheck

Millions watch “after shows,” a growing television phenomenon dedicated to deconstructing that night’s program, with tweets, Facebook posts and old-fashioned call-in questions from the audience. They are an old-media solution to a new-media problem: they keep audiences and sponsors engaged with a network by joining in the online conversation, rather than competing with it for viewers’ attention.