Most engineers feel the cloud isn’t quite ready to handle the dynamic nature and complex timing requirements of local stations, which frequently go live, and concerns linger over centralizing their content in cloud storage in case of connectivity failures or other emergencies. Pictured: Encompass provides multichannel playout services from its operations centers in Atlanta, London and Singapore.
Vendors say broadcasters are increasingly looking to expand virtualization of their operations across the whole chain, and they’re also seeking to take that virtualization off-premises, either in their own master control hubs or the public cloud.
