It’s not every day you watch someone stop a truck mid-air, in the middle of a tornado. Albert Martinez, Emmy-award winning chief meteorologist for Univision’s network news, may not be a superhero, but his knack for augmented reality (AR) helps his weather explainers fly off the screen. In addition to that flying truck, Martinez has withstood Category 5 hurricane winds, crashed a car off a bridge, submerged himself in nine feet of dirty flood water, and started a wildfire in the Univision studio. Martinez has his own theory about why his unconventional weather explainers are so popular with viewers.
Weather storytelling leaders to demo the power of augmented reality
Univision Network Chief Meteorologist Albert Martinez will join HellerWeather’s Tim Heller and The Weather Company’s Mike Convey for a TVNewsCheck webinar focused on elevating local TV weather segments to more effectively compete with digital platforms. Key to their strategy: storytelling with augmented reality. Register here.