‘Thursday Night Football’ Audience Dropped 41% For The Season On Amazon

The better news? Amazon Prime Video’s median viewer age was seven years younger than any other NFL TV rights package.

Al Michaels Opens Up About First Season Streaming On Amazon

Krasinski’s ‘Jack Ryan’ Returns To TV After 3-Year Wait

Season three of ” Tom Clancy’s Jack Ryan,” starring John Krasinski, returns to Amazon Prime Video with a storyline that may feel familiar. We meet Ryan, now stationed in Rome, as he discovers an underground plot by Russia to invade surrounding countries and recreate the Soviet empire. The episodes were written three years ago, and […]

Reese Witherspoon Headlines ‘All Stars’ Comedy Series, Nabbed By Amazon With 2-Season Order

In a major bidding war among top streamers, Amazon Prime Video has landed All Stars, a half-hour comedy series starring and executive produced by Reese Witherspoon, with a big two-season straight-to-series order.

HBO Max Is Back On Amazon Prime Video

Amazon Enters Sports-Talk Arena With Daily Slate Of Shows

Cari Champion and Bleacher Report’s Master Tesfatsion will be among the hosts for Prime Video’s block, which debuts Nov. 1.

Nielsen, Amazon Prime Spar Over Who Really Watches Football

By Nielsen’s count, 7.8 million people watched Amazon Prime’s coverage of last Thursday’s NFL game between New Orleans and Arizona. But Amazon says no, there were actually 8.9 million people watching. So which is it? You’ll have to judge for yourself. After each of its Thursday night games this season, Amazon has publicly contracted Nielsen in this manner. Neither company is saying the other is wrong, but neither is backing down, either. The result is confusion, most notably for advertisers.

‘As We See It’ Canceled At Amazon After One Season

Taylor Swift Will Release ‘Midnights’ Teaser During Prime Video’s ‘Thursday Night Football’

Pop superstar Taylor Swift will release the teaser trailer for her highly anticipated album, Midnight, during the third quarter of tonight’s Thursday Night Football on Prime Video. Swift made the announcement on her official Twitter account after teasing it on TikTok. “If you tune in to the Thursday Night Football game on Amazon Prime, I’m gonna be showing a first look at the secret projects I’ve been working on very hard for a very long time, getting ready for the Midnights album. And you would see it before the Midnights album came out. So, meet me there?”

Prime Video Will Add Black Friday Game To NFL Package In ’23

The league announced Tuesday that Amazon Prime Video will stream a game on the day after Thanksgiving. The first Black Friday game will kick off at 3 p.m. ET on Nov. 24, 2023. The teams will be announced in May when the regular-season schedule is expected to be released.

Coverage Of Concussions Is Tricky For Broadcasters

Like bruising touchdowns and highflying catches, serious injuries and specifically head injuries are staples of the football experience — and the football broadcast. So when Miami Dolphins quarterback Tua Tagovailoa hit the turf Thursday night, suffering what appeared to be his second head injury in five days, it provided the first test of how Amazon, which is paying more than $1 billion to the NFL to broadcast Thursday night games, would handle what has become a difficult balancing act for the league’s media partners.

Prime Video Averages 15.3M Viewers For NFL Season Opener

Kansas City’s 27-24 victory over the Los Angeles Chargers last Thursday averaged 15.3 million viewers across all platforms according to Nielsen and Amazon’s first party measurement. Prime Video Vice President Jay Marine said in a note to staff earlier this week that “our measurement shows that the audience numbers exceeded all of our expectations for viewership.”

After Snaring ‘Thursday Night Football,’ Amazon Needs to Get Fans to Watch

The streamer, which once shared “Thursday Night Football” games with Fox, now has exclusive rights to that action and must convince some pigskin Luddites to plug into broadband. Streaming Thursday Night Football, after all, will require a different kind of remote — and familiarity with a home screen, not a cable box. “It is going to be a behavioral shift for people,” acknowledges Jay Marine, VP of Prime Video and its global head of sports. “Our job is to make sure they are able to find Thursday Night Football at its new home and make it as easy as possible to get into the Prime Video app and start streaming.”

TV Sports World Changing Forever As Amazon’s NFL Revolution Begins

NFL On Prime Video Latest Foray By Leagues Into Streaming

With streaming services eager to acquire live content, professional sports leagues in the U.S. are taking the next steps. The NFL will be the latest with Amazon Prime Video’s debut of “Thursday Night Football” when the Los Angeles Chargers take on the Kansas City Chiefs.

Amazon Primed For ‘Thursday Night Football’ Tour

The fully remote production launches tonight with a new mobile fleet of 16 that’s producing the games in 1080p with High Dynamic Range with around 250 people onsite for each TNF game. (Courtesy of Prime Video)

Almost Half Of Amazon Prime Video’s ‘Thursday Night Football’ Viewers Watched On Local Broadcast

Amazon paid big bucks for the exclusive national broadcast rights to stream NFL Thursday Night Football starting this season, but 48% of the viewership for Prime Video’s first preseason game came via local broadcast, according to TVB. Stations in San Francisco and Houston delivered 494,135 impressions.


Amazon Says ‘The Lord Of The Rings: The Rings Of Power’ Draws Record 25M Viewers

Amazon Studios on Saturday said its much-anticipated series, The Lord of the Rings: The Rings of Power, broke viewership records, with more than 25 million people tuning in to watch on the first day. The show, based on the appendices of The Return of the King, premiered on Amazon Prime Video on Thursday in more than 240 territories and countries.

Amazon Prime Video U.S. Channels Boss Soumya Sriraman Set To Leave

Soumya Sriraman, the former BritBox CEO who joined Amazon to lead its Prime Video Channels business in the U.S., is stepping down after two years at the SVOD. Sources indicate the executive is still at Amazon but will be leaving imminently for another role elsewhere.

Amazon Prime Signs Deal With DirecTV To Show ‘Thursday Night Football’ In Bars, Restaurants

Amazon’s Prime Video reached a deal with DirecTV to air its Thursday Night Football games in more than 300,000 businesses such as bars and restaurants. The announcement comes as the National Football League’s preseason is underway. DirecTV will air its first game with Amazon Prime Video — a matchup between the San Francisco 49ers and Houston Texans — on Thursday.

Amazon’s ‘Thursday Night Football’ Begins New Era Of Streaming For The NFL

To the joy and frustration of football fans across the United States, the era of National Football League games appearing exclusively on a streaming service is upon us. Amazon Prime Video is the home for Thursday Night Football this upcoming season, marking the first time in league history a streaming service will be the solo carrier for a package of national games. The era begins Aug. 25 with a preseason game between the San Francisco 49ers and the Houston Texans. The first regular season game for Amazon will be Sept. 15.

Amazon Prime Video Scores Rights To UK Champions League Football From 2024

In a huge coup for Amazon Prime Video, the streamer has scored rights to the Champions League in the U.K. for the first time, shared with BT (British Telecommunications). From the 2024-25 season, Amazon will show the big games on a Tuesday night through to the semifinals, amounting to around 20 games in total. BT, which has held the rights since 2015 when it took over from ITV and Sky, will continue showing both the Champions League and the smaller European football competitions, the Europa League and Europa Conference League.

Amazon Prime Video Gets Solid 1st Slate From NFL

Amazon Prime Video is pleased about its slate of games for its first season as the exclusive carrier of Thursday Night Football. The Los Angeles Chargers-Kansas City Chiefs matchup on Sept. 15 was announced two weeks ago, while the remaining 14 games were unveiled on Thursday as part of the full rollout of the NFL regular-season schedule.

‘Making the Cut’ Renewed For Season 3 At Amazon, To Return This Summer

Amazon Prime Video Unveils 2022 New York Yankees Schedule

Amazon Prime Video will begin exclusively streaming New York Yankees games later this month, with 19 of the 21 games in the package airing on Friday nights. Amazon Prime Video began streaming simulcast Yankees games with broadcasters and the YES Network in 2020,  but this is the first time it has exclusive rights for the games.

Roku And Amazon Extend Distribution Deal For Prime Video And IMDb TV

Roku and Amazon have reached a multi-year extension for their distribution agreement, meaning customers can continue to access the Prime Video and IMDb TV apps on their Roku devices.

Al Michaels Leaving NBC For Amazon

Legendary NFL play-by-play announcer Al Michaels is moving to Amazon Prime Video to lead its booth when it begins its exclusive coverage of Thursday Night Football in the fall. Michaels’ partner will be ESPN’s Kirk Herbstreit. An official announcement could come as early as this week.

‘Reacher’ Becomes First Amazon TV Series To Top Nielsen SVOD Rankings

For the week of Feb. 7-Feb. 13, the show came in at No. 1 on the list, with 1.589 billion minutes watched during its first full week of availability. Nielsen said: “The audience for the action thriller starring Alan Ritchson largely skewed male (58%), while increasing its viewership from younger streamers in the 18-34 and 35-49 age demographic.”

‘The Marvelous Mrs. Maisel’ Renewed For Fifth & Final Season By Prime Video

Ahead of The Marvelous Mrs. Maisel’s Season 4 premiere, the Emmy-winning comedy series has been renewed by Prime Video for a fifth season which will be its last. Production is currently underway in New York City. Season 4 of the period comedy premieres Feb. 18 exclusively on the streamer with two new episodes dropping every Friday for four weeks.

‘Blade Runner 2049’ Sequel Series In Development at Amazon

‘Marvelous Mrs. Maisel’ Abandons Binge-Release Format For Season 4

For the first time in the show’s run, Prime Video is not dropping the entire season in one fell swoop. Instead, the streamer is adopting a more traditional weekly-release format, albeit with a twist: Two new episodes of the eight-episode season will debut each Friday (beginning Feb. 18) for four consecutive weeks. And series creator Amy Sherman-Palladino could not be happier about the development.

Streamers Among Brand Loyalty Leaders

Brand Keys said comfort dominates amid COVID-19 trial by fire.

Amazon To Stream ‘Academy Of Country Music Awards’ In 2022

In an announcement on Thursday, the ACM Awards will move from CBS, which previously announced that it would be airing the Country Music Television awards show next year. A date and location will be announced later, but the show has been traditionally held in Las Vegas, although the pandemic moved the show’s production to Nashville.

Disney Chipping Away At Netflix’s Dominance

New data shows Netflix, long the king of streaming, is losing attention as subscribers shift to competitors like Disney+ and Amazon Prime Video. Above, Disney got a boost in attention to its streaming service from The Falcon and the Winter Soldier, a series based on the Marvel Cinematic Universe.

Norman Lear Catalog Heads To Amazon, IMDb TV In Sony Licensing Deal

Amazon and Sony Pictures TV have struck a deal that will bring an extensive catalog of legendary producer Norman Lear’s shows to the Amazon’s Prime Video and IMDb TV streaming services. The titles headed to the two platforms are Maude, All in the Family, The Jeffersons, 227, Good Times, the original One Day at a Time, Diff’rent Strokes, Sanford & Son and Sanford.

Milo Ventimiglia To Guest Star On ‘Marvelous Mrs. Maisel’ Season 4

Amazon Prime Video Expresses ‘Concerns’ With European Soccer Super League

Amazon Prime To Stream 21 Yankees Games

The games are produced by the Yankees’ YES Network and are all scheduled for broadcast on WPIX New York. YES said Tuesday they will be available at no additional cost to Prime members in the Yankees’ home market of New York state, Connecticut, northeast Pennsylvania, and north and central New Jersey.

Soumya Sriraman To Lead Channels Business At Amazon Prime Video

Amazon Prime To Stream 21 Yankees Games

Major League Baseball owners voted in November to have digital streaming rights within a team’s broadcast market revert to each club from Baseball Advanced Media starting with this season.