Combined U.S. subscriptions to the ad-supported tiers of major streaming services surpassed 100 million as of June, according to new data from Ampere Analysis. Hulu, Peacock and Paramount+ represent the bulk of ad-supported video-on-demand (AVOD) subscriptions, but uptake for the new ad tiers of Netflix and Disney+ are showing strong growth.
London-based research firm Ampere Analysis estimates that ad tiers from Netflix, Disney and others have collectively surpassed 100 million users.
In just two years, the proportion of internet users claiming to watch little to no linear TV in a typical day grew 22% to almost half (45%) according to a report just published by Ampere Analysis. Based on proprietary consumer research carried out with 54,000 adults aged 18-64 across 28 markets worldwide, the findings show that while younger groups are most disengaged with broadcast TV, 35% of those claiming to watch no linear TV were over 45 years old — a rise from 28% in 1Q 2017.
The sports streaming market is poised for continued growth in 2023, with SVOD services expected to spend $8.5 billion globally on sports rights, according to new data from Ampere Analysis. The rise in spend — a 64% increase from $5.2 billion in 2022 — is indicative of more general entertainment services leveraging live sports to stand out from other streaming competitors. The NFL’s multi-year deals with Amazon and YouTube arguably shifted the tide for sports streaming, Ampere noted, as both agreements represent the largest signed sports streaming deals to-date.
The value of entertainment piracy is 300% greater than sports, with $400 million-plus revenue up for grabs in the U.S. alone by stopping piracy of Spider Man: No Way Home, according to new data from Ampere Analysis.
The steady, decade-long annual spending increases on original shows by the major streaming companies around the world is coming to an end. According to London’s Ampere Analysis, spending on original programming will increase by only 2% in 2023 vs. the 6% year-over-year spike to $238 billion in 2022.
Exclusives
There are now nearly 340 million subscription contracts to OTT streaming services in the U.S., exceeding the country’s 330-million population, according to a new report from Ampere Analysis.
17% of U.S. internet users viewed one or more AVOD services in the past month, vs. just 13% in the third quarter of 2019, according to a survey conducted by UK research firm Ampere Analysis. The research company says Tubi, recently purchased by Fox for $440 million, is leading the usage surge, based in large part by its extra-large content library, which features more than 29,000 movies and TV show episodes.
