Broadcasters Thinking Out Of The Box To Attract Next Generation
Technology such as multicast, FAST, AVOD gives producers of popular genre programming lots of toys to play with. Even a show that’s in its 43rd season, as CBS’s Entertainment Tonight is, is constantly thinking about how to push its brand past its traditional boundaries to meet new viewers.
How Are Programming Leaders Rethinking Genres For A Multiplatform World?
Content producers and executives from Entertainment Tonight, Fox First Run, Hearst Television and NBCUniversal Local will discuss how they’re bringing fresh approaches to talk, game, travel and magazine shows, both nationally and locally, at TVNewsCheck’s Programming Everywhere conference at the NAB Show in Las Vegas on April 16. Register here.
It promotes Andrew Fitzgerald, the group’s chief digital content officer, to oversee efforts to expand content over emerging platforms.
In a newly created position, former Twitter exec Andrew Fitzgerald will work with the digital teams at the Hearst Television stations to produce and distribute content on multiple digital platforms.
