On Day 1 of TVN‘s NewsTECHForum, Andrew Morse of CNN Digital Worldwide emphasized that stations need to produce digital news content with an eye primarily on the platforms and audiences for which the content is being designed. In addition, the quality of the content is more important than how it’s branded.
The fourth annual conference from TVNewsCheck and Sports Video Group will begin Dec. 12 with an interview featuring the executive vice president of CNN. Other sessions will address monetizing news with OTT; designing digital-first newsrooms; state-of-the-art TV graphics; distributed content; chasing millennials with streaming media, mobile and OTT; the evolution in ENG; managing user-generated content; real-world story-centric workflow; and more.
The former ABC News Digital exec will oversee editorial, programming, operations and development in the U.S. for the global 24-hour business news channel.