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Telemundo Amps Up World Cup Marketing

by TVNewsCheck

Telemundo, which is on the heels of longtime Spanish-language leader Univision, has a chance to get a huge ratings kick with its broadcast of the FIFA World Cup in 2018 in Russia. And while the event is still more than a year away, the NBC Universal-owned network’s marketing strategy is beginning to take shape with the hiring of a new agency to handle the assignment.