Madison Avenue has for years paid for TV ads based on the number of people who see commercials. Now, a group of media executives is offering an intriguing new wrinkle: What if advertisers paid for commercials based on how many people were prompted to make a purchase after they watched a specific ad?
attribution modeling
July 1, 2022
Earlier News by Date
Stay Connected
Station Directory
Nielsen DMA Ranking | Index
Media Jobs
TVN Video
Sponsored Content
Market Share
Special Reports
-
Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
-
FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.